Head of Digital Capability, C&MO, Shanghai/Beijing
Takeda · Shanghai
Job Description
Digital Capability Strategy and Planning
- Develop mid- to long-term digital capability strategies, annual plans, and transformation roadmaps aligned with the company’s marketing and commercial priorities.
- Identify capability gaps and opportunities across digital marketing, omnichannel engagement, analytics, content enablement, and commercial execution.
- Define capability objectives, milestones, and success metrics, and ensure effective implementation.
Digital Tools, Platforms, and Enablement
- Lead the deployment, adoption, and optimization of digital tools and platforms that support marketing and commercial teams.
- Partner with internal stakeholders and external vendors to enhance platform functionality, usability, and business impact.
- Ensure digital platforms, workflows, and user support models meet business needs and operational standards.
Capability Building and Training
- Build digital capability frameworks, learning journeys, and training programs for marketing and commercial teams.
- Strengthen organizational capabilities in areas such as omnichannel engagement, CRM utilization, digital content activation, campaign effectiveness, and data-driven decision-making.
- Coach teams and leaders on digital ways of working and adoption of new capabilities.
Data-driven Commercial Excellence
- Promote the use of data, analytics, and digital insights to improve customer targeting, engagement effectiveness, and commercial performance.
- Work with commercial operations, IT, analytics, and business teams to translate digital data into actionable business recommendations.
- Support the development of dashboards, KPIs, and reporting mechanisms to track digital adoption and business impact.
Cross-functional Collaboration
- Work closely with Marketing, Commercial, Medical, DD&T, Data & Analytics, Compliance, Legal, and other relevant functions to drive digital initiatives.
- Ensure alignment between business priorities, technology solutions, and change management efforts.
- Coordinate digital transformation initiatives across brands, functions, and field teams.
Compliance and Governance
- Ensure digital activities, platforms, and capabilities comply with pharmaceutical industry regulations, data privacy requirements, and internal company policies.
- Establish governance processes for digital tools, content workflows, platform usage, and capability development.
- Promote a strong compliance mindset and responsible digital practices across the organization.
Skills
- Strong understanding of digital transformation in pharmaceutical marketing and commercial operations.
- Strong capabilities in capability building, change management, stakeholder management, and cross-functional collaboration.
- Excellent skills in project management, business planning, and execution.
- Familiarity with digital platforms, CRM systems, analytics tools, and omnichannel engagement models
- Strong results orientation and strategic acumen.
- Excellent leadership, communication, and influencing skills.
- Strong problem-solving and execution capabilities.
- Able to thrive in a fast-paced and matrixed business environment.