UGC Growth Lead
Doji · New York City
The Opportunity
We’re a small, NYC-based team reimagining fashion shopping with AI avatars. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, Shopify and many startups. Now we’re backed by the investors behind OpenAI, Cursor and SKIMS.
Our vision is playful, deeply personal, and centered on self-expression. To bring it to life we combine advanced AI research, meticulous attention to detail, and an intuitive grasp of contemporary culture.
Try something different. Join us.
The Role
We’re looking for a hands-on UGC Growth Lead to turn Doji’s organic UGC program into a dependable user acquisition channel.
You’ll build, manage, and scale Doji’s entire UGC program, while working closely with the founders on growth and content strategy.
Your first 90 days will focus on streamlining the entire recruiting, onboarding, and posting process to establish UGC as a reliable user acquisition system. From there, the role may expand to drive scalable and efficient user acquisition across channels, using organic winners to inform paid growth and potentially broader acquisition channels.
We care more about work ethic, great judgment and strong results than conventional credentials.
As UGC Growth Lead you will…
Build a UGC recruitment pipeline to grow Doji’s UGC program
Manage and scale the full UGC creator roster, which includes sourcing, evaluating, onboarding, supporting, retaining, and replacing creators
Own and streamline the complete workflow, from briefs and production through feedback, posting, tracking, and payments
Turn promising formats and references into simple briefs creators can execute without extensive hand-holding
Set the creative bar and give clear, actionable feedback on hooks, delivery, styling, pacing, and product integration
Run a disciplined weekly testing cadence, validating formats across creators before scaling them
Measure performance by creator, format, and platform, including the path from content to installs and activated users
Build the team, systems, and automation required to scale the program without lowering quality
You're a great fit if you…
Have built or operated a UGC program before, have extensive experience as a canvas UGC creator, or built a personal audience yourself
Can clearly explain why a piece of content worked, or didn’t, and translate that insight into a better test or brief for creators to execute
Can manage creators and supporting team members while maintaining a high bar for creative quality
Are social media native (TikTok, Instagram, YouTube, & FB) and have exceptional taste
Use data to decide what to repeat, revise, or stop
Move quickly, take ownership, and work effectively without a finished playbook
Bonus if you…
Have driven app installs or activated users through organic content
Have turned organic winners into paid-social creative
Have an existing creator network