General Manager, Latin America (LATAM)
Crunchyroll · Mexico City
About Crunchyroll
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
About the role
The General Manager, Latin America (LATAM) is accountable for the long-term health, growth, and operating performance of Crunchyroll's business across the region. As Crunchyroll's senior business leader in LATAM reporting into Crunchyroll’s Chief Operating Officer, the GM brings together commercial leadership, regional operations, growth, partnerships, communications, localization, and fan engagement – at the regional level – into a single operating model focused on delivering sustainable business performance.
LATAM is a market of meaningful scale for Crunchyroll, with an established business and infrastructure as well as significant opportunity for continued growth. The GM will be responsible for accelerating growth by optimizing existing levers while identifying, testing, and scaling new opportunities across the region.
The GM will also ensure that local insights from teams closest to the market inform broader business decisions, creating a clear path for regional consumer trends, market dynamics, and commercial opportunities to shape Crunchyroll’s strategy and priorities.
Key Accountabilities
- Regional Business Performance - Own LATAM's commercial performance and long-term growth, including subscriber growth, engagement, retention, lifetime value, revenue, and operating performance.
- Regional Strategy & Expansion - Set the regional strategy, strengthening established markets and expanding across LATAM.
- Membership & Fan Growth - Accelerate membership and fan growth through engagement, retention, and partnering with global teams to unlock the region's highest-impact opportunities.
- Operational Excellence - Lead LATAM as an integrated regional business with clear priorities, operating rhythms, accountability, and strong cross-functional execution.
- Fan & Partner Success - Build locally relevant fan experiences and strategic partnerships that expand Crunchyroll's reach and brand affinity.
- Organizational Leadership - Build and develop a high-performing regional organization with a culture of collaboration, accountability, and execution.
Key Responsibilities
- Lead the LATAM Business: Translate enterprise strategy into regional priorities, operating plans, investments, and execution that drive sustainable growth and business performance.
- Drive Market Expansion: Identify and prioritize high-fandom, underpenetrated markets.
- Operate the Region: Lead Brand & Community, Growth, Communications, Localization & Regional Content Operations, Business Operations, and Partnerships & Partner Management as one integrated regional team.
- Represent the Voice of LATAM: Bring regional consumer insights, market dynamics, and opportunities into enterprise planning and decision-making.
- Drive Cross-Functional Execution: Partner with Product, Engineering, Membership Performance, Content, Commerce, Finance, Data, Legal, and other enterprise teams to align priorities and remove barriers to regional growth.
- Champion the Fan Experience: Bring marketing, localization, communications, partnerships, community, and product launches together to deliver authentic, locally relevant fan experiences.
We are considering applicants available to work a hybrid schedule, with three days each week onsite at our Mexico City office.
About You
- 15+ years of leadership experience in general management, commercial leadership, growth, digital media, streaming, entertainment, technology, consumer subscription, or another relevant consumer business.
- Experience owning or materially influencing business performance across multiple markets, including revenue, growth, customer/member economics, and operating performance.
- Strong understanding of Latin American markets and the differences in consumer behavior, commercial dynamics, infrastructure, and growth opportunities across the region.
- Demonstrated ability to improve the fundamentals of a consumer or membership business, including acquisition, conversion, engagement, retention, churn, and lifetime value.
- Experience developing and executing market-entry or market-expansion strategies and determining where and how to invest for growth.
- Strong strategic and analytical capabilities with the ability to translate market insights and business performance into clear priorities and investment recommendations.
- Experience leading through complex matrixed organizations and influencing Product, Marketing, Content, Finance, Technology, and other functions without direct authority.
- A track record of building and developing high-performing leadership teams and creating clarity and accountability across diverse functions.
- Strong executive communication and stakeholder-management capabilities, including the ability to represent regional priorities with senior global leaders and external partners.
- Deep appreciation for local culture, consumer behavior, and the importance of delivering authentic experiences for fans across diverse LATAM markets.
#LifeAtCrunchyroll #LI-Hybrid
About our Values
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
- Kaizen. We have a growth mindset committed to constant forward progress.
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Service. We serve our community with humility, enabling joy and belonging for others.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
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