Marketing Director - Asia
Live Nation · Manila
Job Summary:
JOB DESCRIPTION – MARKETING DIRECTOR - ASIA
Location: Manila, Philippines
Division: Ticketmaster APAC
Line Manager: VP Marketing APAC
Contract Terms: Permanent, 40 hours per week
THE JOB
Reporting to the VP of Marketing APAC, the Marketing Director – Asia leads Ticketmaster’s marketing function across a diverse portfolio of markets, including Thailand, Taiwan, Singapore, Japan and the Philippines. This senior role is responsible for ensuring the regional marketing team effectively applies Ticketmaster’s marketing framework to meet the needs of both clients and customers.
With a mandate to support ongoing expansion across Asia, the role balances global alignment with local execution. The Marketing Director for Asia delivers key initiatives tied to global, regional and market-level priorities, while driving strategic in-market programmes that support commercial growth and strengthen Ticketmaster’s presence across the region.
WHAT YOU WILL BE DOING
- Lead and manage a team of marketing professionals with varying expertise.
- Ensure the marketing team is equipped with the right tools, platforms, and frameworks to meet client needs and deliver on committed marketing plans.
- Support a diverse client base spanning major sporting events, commercial musical theatre, festivals, clubs and agricultural shows.
- Leverage capabilities across distribution platforms to enhance campaign outcomes.
- Collaborate with key clients to scope, plan, and deliver impactful projects aligned with partnership plans.
- Make sure all owned, earned, and paid channels are being utilise as per the regional strategy to achieve sales targets and performance KPIs.
- Drive continuous improvement in client satisfaction across the marketing function across all platforms.
- Partner with the regional sales team to contribute to tender responses and sales proposals with compelling marketing narratives.
- Collaborate with Global music teams, Client Development Managers and Operations to ensure consistent success in on-sale execution and event delivery outcomes.
- Meet with clients at key stages of the sales cycle planning, post-sale, and post-event to encourage the use of all available marketing channels, provide strategic recommendations, manage team involvement, and analyse event performance data.
- Collaborate with Fan Engagement, Communications, and Content teams to ensure timely and accurate delivery of marketing and fan messaging. Monitor CSAT scores regularly and identify opportunities to optimise communication and improve the overall fan experience.
- Collaborate with the Marketing Technology and Insights teams on strategic marketing initiatives that drive campaign scale and improve efficiency, with a focus on automation, measurement, attribution and reporting for key clients.
- Monitor competitor and industry trends to inform investment, including emerging channels and measurement changes.
- Think strategically across Ticketmaster’s marketplace of sports, concerts, live events and more.
- To adhere to quality management, safety and environment company policies
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- 5+ years’ experience in a senior client marketing role, managing multiple high-value accounts across both B2B and B2C landscapes, with demonstrated success in campaign strategy, execution, and stakeholder engagement.
- Proven expertise in planning and executing paid media campaigns, either in-house or agency-side, leveraging platforms such as Meta Business Manager, TikTok Business Manager, and third-party ad automation tools.
- Demonstrated ability to manage large-scale media budgets, consistently driving growth and ROI through data-informed strategies and performance optimisation.
- Strong project and time management capabilities, with a proven track record of successfully balancing multiple concurrent priorities, meeting deadlines, and aligning execution with both tactical and strategic business objectives.
- Hands-on experience with customer engagement platforms such as Salesforce Marketing Cloud, Braze, or equivalent, with the ability to build and optimise lifecycle campaigns that enhance fan engagement and customer experience.
- Confident in interpreting, synthesising, and presenting campaign, event, and audience performance data to internal stakeholders and external clients, providing actionable insights and recommendations.
- Ability to distil complex technical concepts into clear, accessible language for diverse audiences, ensuring buy-in and alignment across technical and non-technical teams.
- A forward-thinking and creative marketing leader with a track record of championing innovation, adopting emerging tools and strategies, and embedding new approaches across teams or organisations.
Desired Requirements
- Strong experience in a hands-on role, planning and executing multichannel campaigns Paid Social Media campaigns at an agency or brand.
- Experience executing Programmatic Media campaigns at an agency or brand.
- Experience working on e-commerce businesses or equivalent industries with large inventory.
- Experience working with MarTech tools including inventory management systems, pixel management or measurement tools.
YOU (BEHAVIOURAL SKILLS)
- Ready to step up into a leadership role, taking ownership of a high-value, diverse client portfolio and driving marketing outcomes end-to-end.
- Highly effective communicator with strong presentation skills; comfortable leading client-facing discussions, internal forums, and senior stakeholder engagements.
- Strong interpersonal capability with a proven ability to influence, build trust, and navigate complex stakeholder environments.
- Sharp, structured thinker who can balance creativity with attention to detail in a fast-paced setting.
- Commercially minded with strong analytical and problem-solving skills, able to translate data into actionable marketing decisions.
- Self-motivated and accountable, with the drive to take initiative and see work through to completion.
- Able to manage competing priorities, deadlines, and multiple projects without loss of quality.
- Pragmatic and hands-on; willing to get into the detail when required to deliver outcomes.
- Fluency in English & Japanese required; additional proficiency in Thai and Mandarin is advantageous.
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
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Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.