Marketing Events Coordinator - NA Region, US-Houston, TX (f/m/x)
Omicron · Houston
ESSENTIAL JOB FUNCTIONS
Event Planning & Coordination
- Coordinate all phases of event planning and execution for hosted events, trade shows, conferences, seminars, workshops, Area Sales Manager (ASM) events.
- Develop event plans, project timelines, RACI matrices, and event briefs to align stakeholders and track deliverables.
- Research venues, obtain proposals, negotiate costs, and coordinate contracts and logistics.
- Manage event registration processes, attendee communications, and registration reporting.
- Coordinate catering, accommodations, transportation, and other event logistics while addressing dietary restrictions and special requirements.
- Create event memo summarizing event objectives, schedules, logistics, attendees, and key contacts.
- Manage project tasks and workflows through JIRA and other project management tools.
- Prepare packing lists for event shipments.
- Coordinate ordering, shipping, tracking, and inventory management of event materials, giveaways, and booth assets.
- Plan annual event calendars and coordinate hosted event schedules around key industry conferences and Area Sales Managers (ASM) planned events.
- Create and maintain event records within CRM platforms, including registration details, sessions, attendee data, budgets, and performance metrics.
Virtual Event Management
- Plan and execute virtual events and product launches and demonstrations.
- Manage Webex event setup, registration pages, attendee communications, and technical support.
- Coordinate event schedules with presenters, speakers, and internal stakeholders.
- Conduct speaker preparation sessions and rehearsals to ensure event expectations.
- Monitor virtual event performance metrics, registrations, attendance, and audience engagement.
- Provide live support during virtual events, including troubleshooting and session moderation.
Event Execution & On-Site Support
- Serve as the primary coordinator for regional industry trade shows and customer events.
- Coordinate exhibit logistics, booth setup, shipping, installation, and dismantling activities.
- Manage relationships with event organizers, venue staff, exhibit vendors, and service providers.
- Support speakers and presenters before and during events.
- Provide on-site event management, attendee support, and logistical coordination.
- Coordinate event receptions, dinners and social activities.
- Travel to key industry events and company hosted events/meetings as required (approximately 4-5 times annually).
- Support sales-driven events, including seminars, workshops, and lunch-and-learns.
Marketing Communications & Event Promotion
- Coordinate the development and distribution of event marketing materials and promotional campaigns.
- Collaborate with internal and international teams to develop graphics, signage, advertisements, and event collateral.
- Create and schedule social media content, including LinkedIn posts, speaker announcements, and event promotions.
- Assist in developing event landing pages, email campaigns, invitations, and attendee communications.
- Prepare PowerPoint presentations and speaker materials for hosted events.
- Draft and distribute post-event communications, including thank-you emails, surveys, and follow-up
Content Creation & Brand Support
- Create engaging content to promote events before, during, and after execution.
- Capture event photography and video content for marketing, social media, and corporate communications.
- Assist with internal photoshoots; headshots, team photos and sales meeting.
- Collaborate with OMICRON Academy for content.
- Ensure all event communications and materials align with corporate branding standards.
Reporting & Lead Management
- Collect, manage, and upload event-generated leads into CRM systems.
- Coordinate post-event reporting with event leaders and sales teams.
- Prepare reports on attendance, engagement, lead generation, campaign effectiveness, and event ROI.
- Analyze attendee feedback and satisfaction surveys to identify opportunities for improvement.
- Maintain event dashboards and reporting tools to track performance across programs and campaigns.
- Support lead follow-up initiatives and ensure timely distribution of event leads to sales teams.
KNOWLEDGE, SKILLS AND ABILITIES
- Prior Marketing Event and Trade Show Experience desired
- Have an eye for graphic design skills including experience with Photoshop and InDesign
- Ability to multi-task in a deadline-driven atmosphere with multiple competing priorities
- Strong knowledge of Microsoft Office programs (Word, Excel, PowerPoint)
- Knowledge of CRM Systems (e.g. Microsoft Dynamics)
- Experience with Adobe Creative Cloud (graphic design, video editing) preferred
- Must have strong organizational skills and pay close attention to detail
- Excellent communication skills (oral and written)
- Enjoy working in a small team environment part of an international company
- Flexibility, a can-do attitude, and willingness to pitch in; strong team player.
- Available to participate in company's promotional activities (exhibitions, conferences, etc).
- Ability to travel 4-5 times per year.
- B2B Marketing Experience preferred
WORK EXPERIENCE REQUIREMENTS
- Two to four years of relevant work experience in event planning, event marketing, program or project management, marketing communications or related fields.
This is not an exhaustive list of all duties and responsibilities. OMICRON electronics Corp. USA reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.
EDUCATION REQUIREMENTS
- Bachelor’s degree from an accredited school or university in Business Administration, Marketing Communications, Public Relations, or similar field; or equivalent work experience considered.
WORKING CONDITIONS
- Physical Demands: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job.
- Must be able to see, hear, speak and write clearly in order to communicate with customers; manual dexterity required for occasional reaching and lifting of large objects more than 50 pounds, and operating office equipment; Frequent sitting, occasional bending and kneeling.
- Work Environment: In general, the following conditions of the work environment are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job within the environment.
- The office is clean, orderly, properly lighted and ventilated. Noise levels are considered low to moderate.