VP / Head - Brand Marketing (Consumer Tech / Consumer Brand)

Elevation Capital · Bengaluru

This role is with one of our portfolio companies.

Responsibilities:

The Head of Brand Marketing will own end-to-end brand strategy, positioning, and storytelling for the company across different cities in India.
Define and own brand strategy, positioning, and messaging architecture as we expand into new category, cities, and consumer segments.
You'll own the strategy, voice, and visual identity of the brand across every consumer touchpoint.
Lead major brand campaigns end-to-end: strategy, creative brief, agency management, media planning, execution, and post-campaign analysis.
Own brand content across digital, social, OOH, TV/OTT, and on-ground activations as relevant to the categories.
Partner closely with Performance Marketing/Growth to ensure brand investment compounds performance efficiency (CAC, LTV) rather than working in a silo.
Conduct market research and competitor analysis to identify opportunities for brand differentiation and value positioning.
Set and maintain brand and creative standards (voice, tone, visual identity) across web, product, social, and paid media.
Build and track brand health metrics (awareness, consideration, NPS, brand equity).

Requirements

10+ years in brand marketing, with 4+ years in a senior leadership role, ideally at a high-growth consumer tech company.
A track record of building or meaningfully elevating a consumer brand at scale.
Experience in category-defining or category-creation brand building.
Strong track record of leading integrated campaigns across TV/OTT, digital, social, and on-ground/OOH.
Creative thinking and problem-solving abilities.
Excellent stakeholder management and communication skills, with experience presenting to founders/CXOs.