Marketing Campaign Operations Strategist

Omnicell · Pittsburgh

Marketing Campaign Operations Strategist

Location: Remote
Department: Marketing
Reports to: Senior Manager, Marketing GTM

Why Join Omnicell?

At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio. You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact.

What You’ll Do

Drive Campaign Execution Excellence

As a Marketing Campaign Operations Strategist, you will serve as the operational engine behind Omnicell’s multi-channel marketing programs by:

Building, configuring, testing, and launching campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
Translating go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
Partnering closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
Managing campaign deployment timelines and ensuring flawless execution across multiple concurrent initiatives.
Supporting paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
Coordinating end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
Maintaining campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.

Ensure Quality, Compliance & Data Integrity

Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.
Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.

Support Optimization & Continuous Improvement

Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.
Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.

Who You Are

Minimum Qualifications

Bachelor's degree in marketing, business, communications, or related field OR equivalent experience.
3+ years of experience in marketing operations, campaign operations, or demand generation execution
Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
Strong understanding of Salesforce CRM campaign and lead object relationships
Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Preferred Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience.
Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment.
Background in healthcare technology, SaaS, or enterprise solution selling organizations.
Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification.
Working knowledge of HTML and CSS for email troubleshooting and template modifications.
Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager.
Familiarity with social media management and publishing platforms such as Oktopost.

How You’ll Elevate at Omnicell

At Omnicell, success is defined not only by what we accomplish, but by how we work together to achieve it. As a Marketing Campaign Operations Strategist, you will embody our Elevate Behaviors through the following actions:

Collaborate

Build trusted partnerships across Demand Generation, Digital Marketing, GTM Planning, Sales Operations, and Product Marketing teams.
Foster alignment and transparency across campaign stakeholders to ensure successful execution.

Inspire

Bring a customer-first mindset to campaign delivery.
Influence operational excellence by promoting best practices, quality standards, and continuous improvement.

Develop

Continuously expand your expertise in marketing automation, CRM technologies, campaign analytics, and digital marketing execution.
Share knowledge and help elevate operational capabilities across the marketing organization.

Execute

Demonstrate ownership and accountability for campaign delivery timelines, launch readiness, and execution quality.
Prioritize effectively while managing multiple programs and competing deadlines.

Impact

Drive measurable business outcomes through scalable campaign operations and marketing automation excellence.
Identify opportunities to streamline workflows, improve efficiency, and enhance the buyer experience through data-driven optimization.

Work Conditions

Remote-based role.
Up to 25% travel for team meetings, customer engagements, industry events, or business-related activities.

Since 1992, Omnicell has been committed to transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”  

Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinical outcomes as they move closer to the industry vision of the Autonomous Pharmacy. 

Our guiding principles inform everything we do: 

As Passionate Transformers, we find a better way to innovate relentlessly. 
Being Mission Driven, we consistently deliver on our promises. 
Our Entrepreneurial spirit makes the most of EVERY opportunity for innovation. 
Understanding that Relationships Matter creates synergies that yield the greatest benefits for all.
Intellectually Curious, eager to think deeper to learn and improve.
In Doing the Right Thing, we lead by example in ALL we do.

We are deeply committed to Environmental, Social, and Governance (ESG) initiatives. Our ESG efforts focus on creating an inclusive culture and a healthier world. This includes our Employee Impact Groups, which foster inclusion and belonging, as well as our learning and well-being programs that support personal and professional growth. We also prioritize sustainability in our operations, aiming to reduce our environmental footprint and promote responsible business practices. Join us in transforming the pharmacy care delivery model, making patient care safer and smarter for all.

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