Specialist, Geo Marketing
Pearson · Malaysia
Specialist, Geo Marketing
Location: Malaysia or Thailand
Role Type: Individual Contributor
About the Role
We are looking for a results-driven Specialist, Geo Marketing to execute integrated marketing campaigns across defined regions or campaign streams. This role sits at the heart of our go-to-market execution—translating strategy into high-impact, locally relevant campaigns that drive engagement, pipeline, and growth.
You will work across product, sales, creative, and regional teams to bring campaigns to life—ensuring they are customer-centric, aligned to brand, and optimized for performance through audience segmentation and data insights.
What You’ll Do
Campaign Execution & Delivery
- Plan and execute integrated B2B and/or D2C campaigns across the full funnel—from briefing to launch and wrap-up
- Manage campaign timelines, calendars, and deliverables to ensure seamless execution
- Coordinate with agencies and vendors to deliver high-quality creative and media assets
- Act as the central point of contact for campaign-related communications
Local Market Adaptation & Stakeholder Collaboration
- Partner with Product Marketing, Sales, and regional teams to align campaigns with commercial priorities
- Adapt global campaigns to local audiences, guided by market insights and customer needs
Performance & Optimization
- Monitor campaign performance against KPIs and identify opportunities for optimization and A/B testing
- Translate data into actionable insights to improve messaging, channels, and outcomes
- Utilize segmentation and targeting to enhance campaign effectiveness
What We’re Looking For
Experience
- Minimum 4 - 5 years of experience in digital marketing, campaign management, or related fields.
- Proven track record of managing end-to-end, multi-channel campaigns (digital preferred)
Core Capabilities
- Strong project management and organizational skills
- Analytical mindset with the ability to interpret data and drive decisions
- Excellent communication and stakeholder management skills
- Ability to manage multiple campaigns and priorities simultaneously
Technical Skills
- Familiarity with marketing tools (e.g., CRM, marketing automation, analytics platforms)
- Good understanding of digital marketing channels including paid media, social, email, and SEO
Who You Are
- A proactive, accountable executor with a strong ownership mindset
- A problem-solver who thrives in fast-paced, evolving environments
- Collaborative and able to influence cross-functional stakeholders
- Curious, data-driven, and continuously looking for ways to optimize performance
What Success Looks Like
- Campaigns are delivered on time, aligned to objectives, and executed to a high standard
- Measurable improvements in campaign performance and ROI
- Strong collaboration and trust with key stakeholders
- Clear, insight-driven reporting that informs future decisions
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