Product Innovation Designer
Li & Fung · Hong Kong
We pride ourselves in being at the forefront of Innovation when it comes to creating bespoke beauty solutions for our partners. If you want to transform and make waves in the beauty industry, and are looking for a company that is Innovative, Exciting, and Results Oriented with excellent Team Spirit, join us at Meiyume! Let us Empower Beauty for A Sustainable Future, together.
We are looking for curious, forward-thinking, and consumer-focused designers to help create the next generation of beauty packaging, accessories, bags, pouches, and lifestyle products.This role goes beyond creating beautiful products. We are seeking designers who combine creativity, product intuition, consumer empathy, and technology curiosity to uncover emerging opportunities and transform ideas into meaningful product experiences.
You will work in a highly collaborative environment alongside design, sourcing, development, commercial, and innovation teams to imagine what is next for consumers, brands, and the beauty industry.
Key Responsibilities
Create Innovative Product Concepts: Generate fresh, meaningful ideas for beauty packaging, accessories, bags, pouches, and lifestyle products that delight consumers and strengthen brand experiences.
Understand Consumers: Explore consumer behaviors, aspirations, unmet needs, and emerging cultural shifts to identify opportunities for product innovation.
Translate Insights into Products: Transform brand strategies, consumer insights, and market opportunities into relevant, distinctive, and commercially viable product concepts.
Explore Materials & Product Experiences: Experiment with materials, finishes, constructions, colors, forms, and sensory experiences to create compelling product solutions.
Leverage AI & Emerging Technologies: Utilize AI tools and digital technologies to enhance trend research, concept generation, visualization, storytelling, and innovation discovery. Continuously explore new ways technology can accelerate creativity and uncover opportunities.
Develop & Communicate Ideas: Bring concepts to life through sketches, mood boards, renderings, mock-ups, prototypes, storytelling, and presentations.
Collaborate Across Functions: Partner closely with design, sourcing, product development, engineering, and commercial teams to refine ideas and translate concepts into feasible solutions.
Challenge Conventional Thinking: Be willing to question assumptions, explore alternative approaches, and bring fresh perspectives to both creative and business challenges.
Qualifications & Competencies
Consumer Empathy: You are naturally curious about people's needs, habits, frustrations, and aspirations. You understand that great products begin with understanding the people who use them.
Product Intelligence: You are fascinated by products, how they function, how they are made, and why consumers connect with them. You think beyond aesthetics and consider usability, desirability, feasibility, and value.
Innovative Thinking: You enjoy exploring new territories, connecting ideas from different industries, and identifying opportunities others may overlook.
Strong Aesthetic Sense: You possess a refined eye for color, proportion, materials, texture, detail, and visual storytelling.
Technology & AI Curiosity: You embrace emerging technologies and are excited by the role AI can play in the creative process. You actively explore new tools and ways of working to enhance creativity, accelerate exploration, and unlock new possibilities.
Excellent Idea Communication: You can clearly communicate concepts and creative thinking through sketches, mood boards, presentations, digital visualizations, prototypes, or any medium that effectively brings ideas to life.
Open-Minded & Collaborative: You enjoy sharing ideas, learning from others, embracing feedback, and working across diverse disciplines and cultures.
Learning Agility: You are a continuous learner who embraces change, seeks new knowledge, and adapts quickly in a fast-evolving creative and consumer landscape.
Commercial Awareness: You understand that successful design balances consumer desirability, brand relevance, manufacturing feasibility, sustainability, and business value.
Passion for Beauty & Lifestyle: You have a genuine interest in beauty, fashion, accessories, lifestyle products, culture, and emerging consumer trends.
Preferred Qualifications
Background in Industrial Design, Product Design, Fashion Accessories Design, Packaging Design, or related disciplines
Experience in beauty packaging, cosmetics, personal care, fashion accessories, handbags, or consumer products
Experience with 3D visualization
Experience in Rapid Prototyping
Experience with AI video generation and editing
Understanding of materials, manufacturing processes, product construction, or product development
Experience using AI-assisted creative tools such as ChatGPT, Copilot, Gemini, Midjourney, Firefly, Runway, or similar platforms
Interest in sustainability, circular design, and responsible material innovation
Experience working in cross-functional or multicultural teams