In-Store CRM Manager
Capri Holdings · Milan
GV-Versace Boutique Milano MontenapoleoneWHAT YOU WILL DO
The CRM Manager contributes to the boutique’s business performance and client-centric culture by driving client engagement strategies, elevating clienteling excellence across the team, and developing a high-value and loyal client portfolio in partnership with Boutique Management.
Business & Client Development
- Partner with the Store Director and Regional CRM to drive client acquisition, retention, and sales performance through strategic CRM initiatives.
- Analyse client data to identify opportunities and implement targeted client engagement actions.
- Foster a strong clienteling and appointment culture, supporting high-value client interactions and personalized experiences.
- Execute CRM activations, in-store events, and client engagement initiatives in line with brand standards.
- Build and maintain relationships with local luxury partners and key lifestyle networks.
Team Management, Leadership & Training
- Promote a strong CRM mindset across the boutique, translating business goals into client engagement actions.
- Coach and support the team to elevate clienteling, selling skills, and luxury service standards.
- Lead onboarding and continuous training on CRM tools, best practices, and client engagement strategies.
- Inspire the team through regular briefings, CRM animations, and performance follow-up.
Operations
- Support the boutique in all CRM-related activities, ensuring effective follow-up on appointments and client actions.
- Assist with VIC client requests and ensure seamless coordination of client needs and experiences.
- Monitor CRM activities and provide feedback and insights to key stakeholders.
YOU’LL NEED TO HAVE
- 3 - 5 years of experience in Fashion Retail
- A strong understanding of the Versace culture and its appeal to the local market
- Networking capability and a strong orientation in network development
- High level of interpersonal skills, empathetic, with the ability to engage and persuade
- Strong written and verbal communication skills, high listening competencies
- Strong organizational profile
- English
- A positive, outgoing, high-energy personality able to thrive within a high paced environment
WE’D LOVE TO SEE
- A commitment to take part in an innovative project
- Well connected with a strong ability to engage
- Leadership and ability to motivate others
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Versace is an equal employment opportunity employer. Versace’s policy is not to unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, gender identity, religion, national origin, age, military status, disability, genetic information or any other consideration made unlawful by applicable federal, state, or local laws. Versace also prohibits harassment of applicants and employees based on any of these protected categories.