Online Content Operations Specialist
EPOS · Kuala Lumpur
Content Operations Specialist
Department: E-commerce / Digital Commerce
Reports to: E-commerce Lead
Location: Kuala Lumpur
Job Summary
We are looking for a Content Operations Specialist to manage the day-to-day execution, publishing, and optimisation of content across EPOS’s social media, e-commerce marketplaces, website, and other digital platforms.
This role will be responsible for ensuring that all online content — from social media posts and product listings to promotional banners, campaign pages, product information, and digital assets — is accurate, engaging, consistent, and published on time.
The ideal candidate is highly organised, detail-oriented, and data-driven, with a good understanding of how content, product presentation, pricing, platform exposure, and traffic contribute to online conversion and business performance.
Key Responsibilities
1. Social Media Content Operations
- Manage the day-to-day publishing and scheduling of content across EPOS’s social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
- Coordinate social media calendars and ensure posts are published accurately and on schedule.
- Upload and manage captions, images, videos, links, hashtags, and other content assets.
- Ensure content follows brand guidelines and is adapted appropriately for each platform.
- Monitor post performance, engagement, reach, and traffic to identify opportunities for optimisation.
- Coordinate with Marketing and Creative teams to ensure required content assets are delivered on time.
2. Marketplace & Product Listing Management
- Create, upload, update, and maintain product listings across Shopee, Lazada, TikTok Shop, and other online platforms.
- Manage product titles, descriptions, specifications, attributes, images, videos, pricing, bundles, variations, and promotional information.
- Ensure product information and pricing remain accurate and consistent across Malaysia and Singapore.
- Regularly review listings for completeness, accuracy, visibility, and overall presentation.
- Monitor competitor listings, product positioning, pricing, promotions, and content presentation to identify opportunities for improvement.
- Support new product launches by ensuring listings and relevant content are ready before launch.
3. Website & Digital Content Management
- Upload and maintain content across EPOS websites, landing pages, campaign pages, and other digital platforms.
- Ensure product information, promotional messages, banners, FAQs, and other customer-facing information are accurate and up to date.
- Coordinate content updates for new products, campaigns, promotions, and business initiatives.
- Conduct regular content audits to identify outdated, inaccurate, duplicated, or missing information.
4. Content Optimisation & Online Visibility
- Continuously optimise online content based on traffic, engagement, search visibility, conversion, and platform performance.
- Analyse which listings, posts, products, and content formats generate stronger exposure and customer engagement.
- Monitor both online and offline traffic trends where relevant and identify opportunities to improve digital visibility and customer conversion.
- Conduct competitor benchmarking across product listings, pricing, promotions, positioning, and content strategies.
- Support basic A/B testing of product titles, images, descriptions, promotional messages, and other content elements.
- Recommend improvements based on customer behaviour and performance data rather than content aesthetics alone.
5. Campaign & Promotional Content Operations
- Support content execution for marketplace and social campaigns, including major promotional periods such as 9.9, 10.10, 11.11, and 12.12.
- Coordinate campaign banners, promotional messages, product listings, vouchers, bundles, and related digital assets.
- Ensure campaign content, pricing, product information, and promotional mechanics are accurately reflected across platforms.
- Work closely with Marketplace Operations and Growth teams to prioritise key products and campaigns.
6. Content Coordination & Governance
- Maintain an organised content library covering product images, videos, descriptions, campaign assets, social media materials, and other digital content.
- Coordinate with Marketing, Growth, Product, Sales, Customer Operations, and Creative teams to gather accurate information and content requirements.
- Ensure consistency of product and brand information across different platforms and markets.
- Establish simple processes and checklists to reduce content errors and improve publishing efficiency.
- Ensure content complies with relevant platform policies and brand requirements.
7. Reporting & Performance Analysis
- Track key content and platform performance metrics such as Traffic, Impressions, Reach, Engagement, Product Views, CTR, CVR, and Orders.
- Prepare regular reports highlighting content performance, listing quality, traffic trends, and areas for improvement.
- Identify top- and underperforming content or listings and recommend optimisation actions.
- Use data and competitor insights to continuously improve content quality, exposure, and conversion.
Key KPIs
- Content / Posting Accuracy & Completion Rate
- Product Listing Accuracy
- Content Publishing Timeliness
- Social Media Reach & Engagement
- Online Traffic / Product Views
- CTR & Conversion Rate
- Listing / Product Exposure
- Content Error Rate
- Campaign Content Execution Rate
- Platform Compliance
Requirements
Requirements
- 2–5 years of experience in Content Operations, E-commerce Operations, Marketplace Operations, Digital Marketing, Social Media Operations, or a related role.
- Hands-on experience managing social media content, product listings, website content, or online marketplace content.
- Familiarity with platforms such as Shopee, Lazada, TikTok Shop, Facebook, Instagram, TikTok, and LinkedIn.
- Strong attention to detail, particularly when handling product information, pricing, promotional content, and multiple online platforms.
- Data-driven mindset, with the ability to use performance metrics and competitor benchmarking to identify content optimisation opportunities.
- Comfortable using Excel/Google Sheets for basic reporting and analysis.
- Experience with CMS, social media scheduling tools, marketplace seller centres, or content management platforms would be advantageous.
- Basic understanding of SEO, e-commerce conversion, digital traffic, and content performance metrics is preferred.
- Strong coordination and communication skills with the ability to work across multiple teams.
- Ability to manage multiple platforms, markets, campaigns, and deadlines simultaneously.
- Good command of English; proficiency in Chinese and/or Malay would be an advantage.