Business Development Manager

MKS Instruments · Kuala Lumpur

A Day in Your Life at Atotech a brand of MKS:

As a Business Development Manager, you responsible for driving profitable growth and expanding the market presence of the Functional Electronic Coatings (FEC) business within the assigned region. This role develops and executes business development strategies, leads key customer engagements, manages strategic accounts, and oversees a team of Technical Sales Engineers to deliver sustainable revenue growth.

You work closely with Global Product Management, Application Support, Research & Development, Manufacturing, Supply Chain, and Marketing, the Business Development Manager identifies market opportunities, develops customer-focused solutions, and ensures successful commercialization of innovative FEC technologies.

You Will Make an Impact By:

Business Strategy & Market Development

Develop and implement regional business development strategies aligned with corporate objectives.
Identify high-growth market segments and emerging opportunities in semiconductor packaging, leadframe manufacturing, connector manufacturing, power electronics, automotive electronics, consumer electronics, and industrial electronics.
Develop annual business plans, sales forecasts, and growth initiatives.
Monitor market trends, customer investment plans, and competitive activities to identify strategic opportunities.

Sales Leadership

Achieve regional sales revenue, profitability, and market share objectives.
Lead the development of new business opportunities from prospecting through commercial implementation.
Manage strategic sales opportunities and major customer negotiations.
Review and optimize the sales pipeline to ensure sustainable growth.
Develop pricing strategies in collaboration with Product Management and Regional Leadership.

Key Account Management

Build long-term relationships with executive management, engineering, operations, quality, and procurement teams at strategic customers.
Develop and execute account growth plans.
Conduct executive business reviews and customer strategy meetings.
Identify cross-selling and new application opportunities across the FEC product portfolio.

Team Leadership

Lead, coach, and develop Technical Sales Engineers to achieve business objectives.
Establish clear performance goals, monitor progress, and conduct regular performance reviews.
Foster a high-performance, customer-focused sales culture.
Identify training and development needs for the technical sales team.

Technical & Commercial Leadership

Provide strategic guidance on customer process requirements and technology roadmaps.
Support complex technical discussions and major customer qualification projects.
Lead customer engagements involving advanced plating technologies, process optimization, and new product introductions.
Collaborate with Application Team to resolve critical customer issues and ensure long-term customer satisfaction.

Project & Opportunity Management

Oversee customer qualification projects and commercialization activities.
Coordinate cross-functional resources to ensure successful execution of customer projects.
Ensure timely completion of project milestones and customer deliverables.

Cross-functional Collaboration

Partner with Global Product Management to define product positioning and launch strategies.
Collaborate with R&D to prioritize new product development based on market needs.
Work with Manufacturing and Supply Chain to ensure reliable product availability.
Support Marketing in trade exhibitions, technical seminars, and customer events.

Financial & Operational Management

Prepare annual budgets, sales forecasts, and business reviews.
Monitor sales performance, profitability, and business metrics.
Optimize resource allocation to maximize return on investment.
Ensure compliance with company policies and commercial governance.

Skills You Bring:

Bachelor’s degree in Chemical Engineering, Chemistry, Materials Science, Metallurgy, Electrochemistry, Mechanical Engineering, or a related technical discipline.
MBA or postgraduate qualification in Business Management is an advantage.
8–15 years of experience in technical sales, business development, product management, or commercial leadership within the electronics materials, electroplating, semiconductor, or surface finishing industries.
Minimum 3–5 years of leadership or team management experience.
Proven success in developing new business and managing strategic customer accounts.

Technical Competencies

Strong understanding of:

Functional electronic coatings
Electroplating chemistry
Selective and reel-to-reel plating
High-speed cut strips plating
Semiconductor packaging
Lead frame manufacturing
Connector manufacturing
Surface preparation and metal surface adhesion promotion
Process optimization and quality systems
Reliability requirements for automotive and electronics applications
Statistical Process Control (SPC), Design of Experiments (DOE), and Root Cause Analysis (8D, 5 Why)

Leadership Competencies

Strategic business planning
Commercial acumen
Customer relationship Management
Team leadership and coaching
Negotiation and influencing
Financial analysis and forecasting
Project management
Cross-functional collaboration
Decision-making under uncertainty
Presentation and communication skills

Travel Requirements

This position is based in Malaysia and is responsible for supporting customers across Malaysia, Singapore, and the Philippines, with potential future expansion to include Vietnam.
In addition to regular travel within Malaysia, the role requires a willingness to travel internationally (approximately 30–50% of the time) to customer sites, regional offices, trade exhibitions, technical seminars, and industry conferences.
The successful candidate should be comfortable managing customer engagements across multiple countries and working effectively in a dynamic, regional business environment.

#LI-DNI

Globally, our policy is to recruit individuals from wide and diverse backgrounds. However, certain positions require access to controlled goods and technologies subject to various export control regulations. Applicants for these positions may be limited (by, for example, their countries of citizenship, country of origin, or immigration status) where required by law or governmental contact, and/or employment made contingent upon the issuance of appropriate governmental licensing.

MKS Inc. and its affiliates and subsidiaries (“MKS”) is an affirmative action and equal opportunity employer: diverse candidates are encouraged to apply. We win as a team and are committed to recruiting and hiring qualified applicants regardless of race, color, national origin, sex (including pregnancy and pregnancy-related conditions), religion, age, ancestry, physical or mental disability or handicap, marital status, membership in the uniformed services, veteran status, sexual orientation, gender identity or expression, genetic information, or any other category protected by applicable law. Hiring decisions are based on merit, qualifications and business needs. We conduct background checks and drug screens, in accordance with applicable law and company policies. MKS is generally only hiring candidates who reside in states where we are registered to do business.

MKS is committed to working with and providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation during the application or interview process due to a disability, please contact us at: accommodationsatMKS@mksinst.com .

If applying for a specific job, please include the requisition number (ex: RXXXX), the title and location of the role

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