Wellness Marketing Manager
Minor International · Phuket
Job Location:
Anantara Layan Phuket Resort

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
To lead and elevate our wellness marketing initiatives. This role is ideal for a wellness enthusiast with strong marketing acumen, who understands how to connect with health-conscious consumers through purposeful campaigns, strategic partnerships, and compelling brand storytelling.
- Develop and execute integrated marketing strategies that drive awareness, engagement, and revenue across wellness-focused products, services, and experiences.
- Lead marketing campaigns that position the brand as a thought leader in the wellness space, from spa and fitness to nutrition and holistic health.
- Content creation and management in social media channels, websites, and other digital/online platforms.
- Collaborate with internal teams (brand, digital, PR, operations) and external partners to ensure consistent wellness messaging across all channels.
- Identify and nurture partnerships with wellness influencers, media outlets, and event organizers to amplify reach.
- Analyze performance metrics and adjust strategies to maximize ROI and audience impact.
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