Marketing Manager

Samsonite · Taipei

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Key Responsibilities
*Develop and Execute: Formulate and implement a comprehensive annual marketing plan aligned with overall business objectives and sales targets.

*Team Management: Lead, mentor, and manage Merchandising, VM, Creative/Designer, Digital Marketing, and PR, fostering a culture of cross-functional collaboration and high performance.

*Budget Ownership: Manage and control the marketing budget across all functions, ensuring optimal ROI.

*Public Relations Management: Lead public relations activities, including media outreach, event coordination, and press coverage.

This role will be responsible for defining and executing a cohesive, omni-channel marketing and brand strategy that drives business growth and elevates brand equity. This role involves leading and managing a diverse team covering both the physical and digital brand presence, ensuring seamless integration across Merchandising, Visual Merchandising (VM), Design, Digital Marketing, and Public Relations (PR) functions.

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