E-Commerce Campaign Specialist
Samsonite · Belgium
Location: Oudenaarde, Belgium – EU Headquarter
Reports to: Senior Ecommerce Manager
Type: Permanent, full-time
Are you passionate about translating brand strategy into compelling e-commerce activations that drive real commercial results? Samsonite Europe Nv is looking for an E-commerce Campaign Specialist to lead the planning and execution of campaigns across our Samsonite brand in 18 European markets.
In this role, you will be at the center of our Direct to Consumer digital activation, owning the E-commerce campaign calendar, shaping promotional strategy, and ensuring best-in-class execution across our brand website, with CRM and other channels supporting the on-site story. You will work closely with our Digital & Content team, Brand & product teams, CRM Lead, Merchandising Lead as well as our supporting agency to roll out onsite campaigns that are visually strong, conversion-focused, and consistently excellent across markets.
We are looking for a strategic thinker who is also hands-on in execution, someone who can own a brief from concept to live on site, challenge the agency on quality and timelines, and use data to continuously improve performance. You will need strong organisational skills, a sense of ownership, and the ability to communicate clearly with diverse teams across markets.
What You'll Do
Brand websites campaign planning
Own the Samsonite ecommerce campaign calendar: seasonal activations, product launches, and promotional moments across 18 European markets
Define website campaign mechanics, promotional tactics, and on-site activation strategy in alignment with brand, commercial, and retail goals
Translate central content and campaign toolkits into effective on-site executions, adapting structure, messaging, and layouts to fit channel-specific needs and drive performance
Brand website campaign execution & rollout
Plan and lead end-to-end campaign execution with the brand website as the primary channel, supported by secondary channels such as CRM, ensuring consistency, quality, and timely delivery across EU markets
Create campaign landing pages and emails, combining creative direction, customer insights and performance data to deliver impactful experiences that drive conversion
Brief the agency on all campaign assets, on-site content, and market adaptations and hold them accountable to timelines, brand standards, and performance outcomes
Collaborate closely with content, design, and digital teams to deliver well-structured, conversion-focused campaigns that meet brand standards
Serve as the central coordination point between stakeholders: local markets, content teams, designers, and digital teams, ensuring clarity, efficiency, and high-quality execution
Brand website performance, trading & optimisation
Own website performance review across all key dimensions: campaign performance, channel contribution, and local country dynamics: using Dashboarding such as Power BI/ Google Data Studio, and Analytical platforms such as Contentsquare
Go beyond reporting: analyse the data to understand the why behind performance trends, identify commercial opportunities and risks, and bring prioritised optimisation recommendations to the ecommerce team
Run a structured weekly performance rhythm: sell-out and trading trends shared with the ecommerce team, monthly country performance updates, and post campaign reviews with clear learnings
Act as the commercial eye on the website: connecting what is happening on-site with channel, campaign, product, and market dynamics to build a joined-up picture of performance
Feed performance insights directly back into campaign planning, briefing, and agency direction, closing the loop between data and execution