Customer Relationship Management Specialist
Samsonite · Taipei
Key Responsibilities:
1. CRM Program plan and project development support
會員計畫與專案開發協助
- Planning, execution, and optimization of current brand CRM programs.
現行品牌CRM program計劃、執行與優化。 - Support the development of new projects and the alignment of system requirements with regional teams.
協助新專案的開發與regional對焦系統需求。
2. Promotion Setup & Campaign Execution 促銷系統設定與活動執行
- Configure, test, launch, and troubleshoot membership programs and promotional campaigns.
設定會員及促銷活動，系統測試、上線執行與問題排解。 - Extract and segment member data to execute promotional campaigns across communication channels, including SMS and EDM.
會員資料分眾與撈取提供SMS, EDM 等會員溝通管道發放。 - Lead the integration and optimization of the LINE Official Account (OA) with the CRM database to enhance Social CRM (SCRM) performance.
LINE 官方帳號與 CRM 資料庫的模組串接與優化，提升社群 CRM（SCRM）的互動與綁定率。 - Manage LINE-based member features, including rich menus, digital membership card, brand contents post, and interactive modules.
管理 LINE 會員功能，包含圖文選單優化、電子會員卡、品牌內容推播及各式互動模組。
3. LINE Member System Integration LINE 官方帳號會員串接
4. OMNI-Channel & Retail Integration
全通路與零售端整合協作
- Collaborate with retail operations and the EC team to drive member recruitment across all touchpoints.
與零售營運及電商團隊協作，透過品牌接觸點推動會員招募引流。 - Provide offline POS materials and align digital CRM touchpoints to deliver a unified member journey.
提供相關行銷製作物並確保會員有一致的品牌體驗。
Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.