Field Marketing Specialist
Formal · San Francisco
About Formal
Formal is building the future of privilege access management - and we throw a great party while we’re at it. From founder dinners in SF to conferences like RSA, our events are where we meet the security leaders who become our customers. We’re hiring a Field Marketer to own that experience end-to-end.
About the Role
A Field Marketing Specialist is a highly organized person who can do the hands-on work of managing logistics and online and offline details for projects taking place in person. This includes intimate dinners and lunches, meetups in our SF office, and large-scale conference programs (RSA, Black Hat, and the satellite events we host around them). This is a hands-on, high-ownership role.
What you'll do
Own the field marketing calendar - dinners, lunches, in-office meetups, conferences and satellite events
Run the full event lifecycle: venue and vendor sourcing, contracts, invites, registration, on-site execution, run pre- and post-event campaign motions to maximize attendance, engagement, follow-up, and conversion
Partner closely with sales and exec leadership to build guest lists, create targets and pipeline goals, and tell a story that lands with security and engineering buyers.
Track what works: attendance, pipeline influence and the qualitative signal that makes an event memorable.
What You Need
Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
Event Expertise: Track record running large conference programs (RSA, Black Hat, Re:Invent, KubeCon, or similar) as a vendor - not just attending.
Sharp eye for detail - menu, signage, lighting, name tags, the vibe
Occasional domestic travel to support events
Why Formal
Real ownership - you’ll shape how we show up to the security community.
A team that takes events seriously as a growth channel and gives you the budget to do them right.
Beautiful SF office that doubles as a venue, plus the team and budget to back you up.
Competitive comp, equity, full benefits.
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
Flexible PTO
More jobs at Formal · Marketing & Comms jobs in San Francisco