Product Marketing Manager
Formal · San Francisco
About Formal
Formal is data security platform designed to help teams understand and control their data on autopilot.
We're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time. This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.
We are trusted by leading companies such as Ramp, Gusto, Notion to solve problems across data security and compliance, data quality management, and infrastructure access.
Formal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.
About the Role
As our Product Marketing Manager, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.
What you'll do
Develop and execute marketing strategies that align with Formal's business objectives and target audiences
Build marketing campaigns (including in-person events, digital events, social/PR, customer marketing) to drive sales pipeline and acquire new customers
Create and maintain product positioning and messaging that differentiates Formal in the market
Produce high-quality marketing collateral, including whitepapers, case studies, blog posts, and sales enablement materials
Work closely with the sales team to develop and refine pitch decks, demo scripts, and other sales tools
Plan and execute product launches, ensuring all teams are aligned and prepared
Analyze marketing performance metrics and provide insights on how to optimize ROI, strategies, and tactics.
What You Need
5+ years of experience in product marketing, preferably in B2B SaaS or cybersecurity industries
Proven track record of successfully launching and marketing complex technical products
Strong understanding of data security, compliance frameworks (e.g., GDPR, CCPA, HIPAA), and cloud technologies
Excellent written and verbal communication skills, with the ability to translate technical concepts into clear, compelling messages for various audiences
Experience working with sales teams to develop effective go-to-market strategies and sales enablement materials
Analytical mindset with the ability to use data to inform decision-making and measure marketing impact
Collaborative spirit with the ability to work effectively across different teams and stakeholders
Nice-to-Haves
Experience working in or with early-stage startups in the security or data management space
Strong project management skills with the ability to manage multiple initiatives simultaneously
Creativity and innovation in developing marketing strategies and content
Passion for technology and staying current with industry trends
Compensation
This role offers cash compensation and a stock options grant.
The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
Flexible PTO
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