MEDIA SPECIALIST Pierre Fabre Dermocosmetics and Personal Care
Pierre Fabre · Athens
Who we are ?
We are Pierre Fabre Greece, an affiliate of Pierre Fabre Group .
Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world and the 2nd largest private French pharmaceutical group.
Pierre Fabre, which has always been based in the Languedoc-Roussillon-Midi-Pyrénées region in southern France, has subsidiaries in 43 countries and distribution agreements in over 130 countries. Pierre Fabre Laboratories employs some 13,000 people worldwide.
The company's products represent a continuum ranging from prescription drugs, dermo-cosmetics (Avène, Ducray, A-Derma...), to consumer health care (family health care, oral care and natural health) and oncology.
Your mission
GENERAL RESPONSIBILITIES:
Reporting directly to the Marketing Director, you will drive the media strategy and activation plans for DC&PC brands (Paid Media & Advocacy) in accordance with global guidelines and the local objectives of each brand, providing insights to Brand Activation Managers (BAM), accompanying them and coordinating with them and media agencies to define, execute, measure, and optimize media plans, also ensuring a consistent multi-brand vision and alignment.
DETAILED RESPONSIBILITIES:
- Define Pure Media & Advocacy strategies, investments, media mix, and planning with the Brand Activation Manager (BAM) in accordance with business and media objectives, global guidelines, and the omnichannel plan.
- Support the BAM in the operational management of media plans with media agencies and media content localisation, in accordance with the defined activation kits and mechanics, ensuring their correct execution.
- Lead the "Pierre Fabre" relationship with media & advocacy agencies: onboarding, guidelines, KPIs, execution quality, measurement, competitor benchmarking, and best practices or market and media trends.
- Lead the "Subsidiary" relationship with the IBU Digital Leader & global Consumer & Patient Activation teams ("Connexion," which defines global media guidelines and KPIs, and "Digital Marketing," which is responsible for brand activation plans and kits).
- Manage media performance measurement, analyze, provide reports and insights to Brand Activation Managers, and propose optimizations and recommendations to local and global teams.
- Act as a "driving force" for optimization and continuous improvement, guidelines and associated tools + benchmarking of the competition and media best practices.
- Ensure consistency and strategic alignment across multiple brands.
KEY COLLABORATIONS
- Marketing Director.
- Brand Activation Managers
- Retail/Shopper Activation Managers
- IBU Digital Leader
- Global C&PA Team
- Media Agencies
KEY SKILLS, EXPERIENCE, EDUCATION
- Education:
- Higher education and complementary training in marketing. Bachelor´s degree is a must, Master´s degree is preferred.
- Experience:
- Minimum 3 years' experience in media in a "client" or "agency" role, preferably in the beauty or dermocosmetics sector.
- Experience in coordinating with media agencies
- Strong communication and stakeholder management skills
- Media & Advocacy expertise: knowledge of paid, owned, earned media channels and media activation orchestration
- Experience with media performance evaluation and reporting
- Languages:
- Intermediate to advanced English.
- Knowledge of French is an advantage.
- Computer skills:
- Proficiency in Office suite: Knowledge of Microsoft 365, solid knowledge of Excel, presentation tools, and knowledge of media platforms.
- Leadership Model Skills
- COMMIT TO THE VISION: I implement the Group's strategy.
- ACT EFFICIENTLY: I improve the Group's performance and profitability by being efficient.
- COLLABORATE: I collaborate within and outside my team.
- IMPROVE EVERY DAY: I am determined to learn and progress constantly.
- BE CREATIVE: I innovate for the benefit of customers.
- BE AMBITIOUS: I strive to exceed my goals.
- GIVE FEEDBACK: I give constructive feedback for collective success.
Who you are ?
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.