Arena Growth Marketing Manager (Pittsburgh or Remote U.S.)
Gray Swan AI · United States · $90,000–$160,000 (stated in the posting)
About Gray Swan
Gray Swan is on a mission to empower the world to use AI safely and securely. We evaluate AI models for the leading frontier labs along with building real-time threat detection and adaptive adversarial red teaming agents for teams deploying AI.
We're a team of approximately 50 people, well-funded, growing quickly. Our work directly influences how the world deploys AI agents and systems at scale..
About Arena
The Gray Swan Arena is where the world's top frontier labs send their AI models to be stress-tested by our community of over 15,000 red teamers..
AI Researchers, security specialists, prompt engineers, and AI enthusiasts participate in challenges that uncover vulnerabilities, reveal model weaknesses, and generate valuable safety insights. Participants are not only incentivized by recognition and prizes, but for the opportunity to directly influence the future of AI safety and security.
We're building the premier destination for AI security talent. We're looking for someone who can help us scale it.
The Role
We're looking for an Arena Marketing Manager to own user acquisition, engagement, and community growth for Arena.
This is not a traditional marketing role.
You'll be responsible for growing a highly technical audience of AI red-teamers, security researchers, hackers, builders, and AI safety enthusiasts. You'll design experiments, launch campaigns, build partnerships, manage creators and influencers, activate communities, and develop repeatable growth engines that increase participation across Arena challenges.
Success in this role means attracting more qualified participants, increasing challenge engagement, and helping Arena become the default place where top AI security talent gathers.
You'll work closely with product, research, partnerships, and leadership teams while having significant autonomy to shape strategy and execution.
What You’ll Do:
Drive User Growth
Own participant acquisition strategy across multiple channels
Design and execute growth experiments across social, influencer, community, partnership, event, and paid channels
Identify high-performing acquisition channels and scale what works
Build repeatable growth systems that increase registrations, challenge participation, and retention
Own Challenge Launch Marketing
Develop and execute go-to-market plans for Arena challenges
Lead challenge announcements, launch campaigns, and ongoing promotional efforts
Coordinate with AI lab partners and internal teams to maximize visibility and participation
Create launch playbooks that improve performance over time
Build and Grow the Arena Community
Own Arena's community presence, particularly within Discord
Develop engagement programs, events, activations, and community initiatives that increase participation and retention
Foster a culture that attracts elite AI red-teamers and technical contributors
Surface community insights that improve both marketing and product decisions
Expand Partnerships & Influencer Programs
Grow relationships with creators, researchers, security experts, and technical influencers
Manage and expand strategic marketing partnerships
Develop systems to measure partnership and influencer ROI
Identify new opportunities to reach high-quality participants
Create Compelling Content
Help define Arena's consumer-facing brand voice
Translate community activity, challenge outcomes, and research insights into engaging content
Showcase how participant contributions influence AI safety and security research
Develop content that drives awareness, credibility, and participation
Measure and Optimize
Own acquisition, activation, engagement, and retention metrics
Build reporting frameworks and dashboards
Analyze campaign performance and make data-driven recommendations
Manage challenge marketing budgets for maximum impact
Support Community-Led Events
Research, plan, and execute hackathons, conferences, meetups, and other community events
Build relationships with organizations and communities aligned with Arena's mission
Use events as a channel for participant acquisition and brand building
Success in Your First 90 Days
Develop a deep understanding of Arena users and growth opportunities
Audit existing acquisition channels and marketing performance
Launch several growth experiments across multiple channels
Build a repeatable challenge launch process
Establish reporting around registrations, participation, retention, and channel ROI
Deliver measurable growth in qualified challenge participation
Who You Are:
Proven track record of driving user growth through marketing initiatives
Experience owning and executing multi-channel campaigns
Strong analytical mindset with a focus on measurable outcomes
Exceptional written and verbal communication skills
Comfortable moving quickly, operating independently, and experimenting frequently
Highly organized and capable of managing multiple projects simultaneously
Curious about emerging technologies and online communities
Bonus Points If You Have:
Experience marketing to developers, researchers, security professionals, or technical audiences
Experience growing online communities, especially Discord
Experience managing influencer or creator programs
Familiarity with AI, AI safety, cybersecurity, or adjacent technical ecosystems
Experience running hackathons, competitions, or community-driven programs
Conversion rate optimization and growth experimentation experience
If you don't meet every qualification, we still encourage you to apply. We care more about your ability to learn, execute, and create impact than checking every box.
What We Offer:
We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data.
Compensation: $90,000-160,000 for Tier 1 locations (San Francisco, Seattle, Boston, NYC) and $80,000-$145,000 for Tier 2 (all other U.S. locations)
Benefits:
401k with up to 4% matching
28 days annual leave (vacation + holidays)
Health, dental, and vision coverage
Catered lunches (Pittsburgh office)
Flexible work arrangements
Visa sponsorship available for exceptional candidates
Typical Interview Process
🔎 Application review. We read everything; we’ll respond within 10 days.
🗣 Recruiter Screen. We learn about you; you learn about us.
🧑💻 Technical interview or Hiring Manager Interview.
💻 Role related assesment
🗣 Experience & culture interview
😇 Reference checks. We’ll reach out to 3-5 references that you provide.
📃 Offer. If it’s mutual, we move fast.
How to Apply
Submit your resume, link to your portfolio, and answer the questions on the application.