Sr. Manager, Product Management Coupling

Regal Rexnord · Shanghai

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Market Intelligence and Business Case Preparation - Strategic Market, Customer & Competitive Analysis, Business Case

• Develop a thorough understanding of the overall market, including overall size/growth by submarkets & applications, industry trends/landscape, competitive & customer insights
• Lead efforts in supporting the development of product requirement specification & business case including a detailed assessment of markets, competition, customer/ business growth plans, and specific levers driving topline revenue and operating profit for the product platforms.

Portfolio Strategy & Opportunity

• Develop Product Line Roadmaps and secure portfolio competitiveness at the target markets.
• Lead voice of the customer (VOC), primary and secondary research to facilitate the development of product strategies, product plans, and identification of new products and service opportunities.
• Identify and lead strategic projects to evaluate and provide strategic direction for innovative growth opportunities that leverage technology trends, market trends, and integrated solutions.

80/20 Complexity Reduction, Strategic Pricing, Mix Up, Demand Shaping & Sales Funnel Development

• Drive portfolio simplification & complexity reduction for margin expansion using core 80/20 principles
• Lead strategic marketing and sales efforts in funnel development for business growth opportunities
• Drive strategic price positioning and value pricing efforts to drive margin expansion.
• Drive product mix shift and demand shaping strategies to expand margin

Manage New Product Introductions From Concept Development To Commercialization

• Lead VOC to identify market requirements and trends to drive continuous improvements and to identify product enhancement opportunities.
• Work closely with global new product development teams & coordinate cross-functional activities including product definition, product development, pricing, market introduction, sales tools, and promotion plans.
• Drive PMO to lead NPD Stage-Gate processes to launch new products from concept to full commercialization
• Working closely with Finance, leading the development of the pro forma with complete financial analysis and sales forecast for all proposed new products.
• Develop the positioning strategy of all products and services considering the price, volume, share, and profitability.
• Partners with Engineering and operations leaders in prioritization and scoping of critical product development projects. Ensures product development meets customer expectations and timelines.

Go-To-Market Execution & Launch

• Lead marketing to develop and deliver training materials to support training programs.
• Lead subject matter experts for assigned products to support internal team, field sales, distributors and end users.
• Partner and collaborate with sales and commercial leaders to identify growth opportunities and drive new product customer penetration.
• Drive the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, etc. ensuring a successful commercial launch.

Portfolio Lifecycle Management, SIOP & Working Capital Optimization

• Lead all product line marketing-related activities and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
• Manage and oversee product specification, cost, quality, delivery, and data integrity for the coupling division in China
• Monitor and assess competitive products and programs and develop and implement proactive strategies to strengthen the product line’s competitive edge.
• Evaluate assigned portfolio for obsolescence and communicate recommended product replacement.
• Active participation in SIOP process, providing guidance on new product demand streams, relevant mix shifts, product life cycle events, in alignment with defined process needs
• Collaborates with internal business partners to ensure alignment on demand forecast, manufacturing plans, new product introductions, supplier performance and other related opportunities

• Bachelor’s degree in engineering, operations, business/marketing, MBA strongly preferred.
• Minimum 3 years of Product Management, Marketing, Strategy, Engineering, Business Development or related experience.
• 3 yrs plus hands on sales, application engineering and/or design engineering experience; proven track record of customer insight, application and business development, product design, VAVE or localization, with tangible growth result.
• 80/20 product line simplification and product line management experience.
• Strong leadership skills with the ability to communicate, interact, and influence at all levels of the organization to drive results. Excellent presentation and written communication skills. 
• Strong organizational and problem-solving skills. Solid experience interacting with both internal and external stakeholder, and develop trusted, respectful relationships internally and externally.
• Strong financial and business acumen, Proven ability to conduct complex financial analyses, develop financial models and interpret P&L statements.
• High level of personal initiative, energy and ownership of business results, can lead courageously, to drive large cross-functional teams to success in challenging situations.
• Ability to develop strategic plans and drive tactical execution
• Strong program and project management skills to manage a portfolio of projects with optimum cost, schedule, and quality

Travel: 30-35%

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