Product Manager
Regal Rexnord · Xuhui
Key Responsibilities
Strategic Planning & AOP Support - Strategic Market, Customer & Competitive Analysis,
- Develop a thorough understanding of the overall market, including overall size/growth by submarket & applications, industry trends/landscape, competitive & customer insights.
- Lead efforts in supporting the development of strategic plan & AOP including a detailed assessment of market, competition, customer/ business growth plans and specific levers driving topline revenue and operating profit for the product platforms.
Formulate Strategy & Opportunity
- Develop multigenerational Product Line Roadmaps and secure cross-functional leadership consensus and buy-in on prioritization of initiatives, scope, and investments needed.
- Lead voice of the customer (VOC), primary and secondary research to facilitate the development of product strategies, product plans, and identification of new products and service opportunities.
- Identify and lead strategic projects to evaluate and provide strategic direction for innovative growth opportunities that leverage technology trends (e.g. IoT connectivity), market trends, and integrated solutions.
80/20 Complexity Reduction, Strategic Pricing, Mix Up, Demand Shaping & Sales Funnel Development
- Drive portfolio simplification & complexity reduction for margin expansion using core 80/20 principles.
- Lead strategic marketing and sales efforts in funnel development for new and existing products.
- Drive strategic price positioning and value pricing efforts to drive margin expansion.
- Drive product mix shift and demand shaping strategies to expand margin.
Manage New Product Introductions from Concept Development To Commercialization
- Lead VOC to identify market requirements and trends to drive continuous improvements and to identify product enhancement opportunities.
- Lead cross-functional new product development teams & all aspects associated with the product definition, product development, pricing, market introduction, sales tools, and promotion plans.
- Drive PMO to lead NPD Stage-Gate processes to launch new products from concept to full commercialization.
- Working closely with Finance, leading the development of the pro forma with complete financial analysis and sales forecast for all proposed new products.
- Develop the positioning strategy of all products and services considering the price, volume, share, and profitability.
- Partners with Engineering and operations leaders in prioritization and scoping of critical product development projects. Ensures product development meets customer expectations and timelines.
Go-To-Market Execution & Launch
- Lead marketing to develop and deliver training materials for BU to support training programs.
- Lead subject matter experts for assigned products to support internal team, field sales, distributors and end users.
- Partner and collaborate with sales and commercial leaders to identify growth opportunities and drive new product customer penetration.
- Drive the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, etc. ensuring a successful commercial launch.
Portfolio Lifecycle Management, SIOP & Working Capital Optimization
- Lead all product line marketing-related activities and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
- Manage and oversee product specification, cost, quality, delivery, and data integrity for the business unit.
- Monitor and assess competitive products and programs and as a result develop and implement proactive strategies to strengthen the product line’s competitive edge.
- Evaluates assigned portfolio for obsolescence and communicates recommended product replacement.
- Active participation in SIOP process, providing guidance on new product demand streams, relevant mix shifts, product life cycle events, in alignment with defined process needs.
- Collaborates with internal business partners to ensure alignment on demand forecast, manufacturing plans, new product introductions, supplier performance and other related opportunities.
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
- Bachelor’s degree in engineering, operations, business/marketing, MBA strongly preferred.
- Minimum 5 years of Product Management, Marketing, Strategy, Engineering, Business Development or related experience.
- Demonstrated strategic decision-making skills regarding pricing, customer problems, SIOP forecast/inventory, make-buy decisions, and similar business-related concerns.
- 80/20 complexity reduction and simplification experience.
- Strong leadership skills with the ability to communicate, interact, and influence at all levels of the organization to drive results.
- Strong organizational and problem-solving skills.
- Proven ability to develop trusted, respectful relationships internally and externally.
- Excellent presentation, verbal, and written communication skills.
- High level of personal initiative, energy and ownership of business results.
- Solid experience interacting with both internal and external customers is required.
- Strong financial and business acumen
- Proven ability to lead courageously, to drive large cross-functional teams to success in challenging situations.
- Proven ability to analyze, interpret and draw meaningful and accurate conclusions from data.
- Proven ability to conduct complex financial analyses, develop financial models and interpret P&L statements.
- Ability to develop strategic plans and drive tactical execution.
- Strong program and project management skills to manage a portfolio of projects with optimum cost, schedule, and quality.
- Strong Computer skills: Microsoft Office applications required. Knowledge of Oracle a plus.
Travel: 30-35%
About Regal Rexnord
Regal Rexnord is a publicly held global industrial manufacturer with 30,000 associates around the world who help create a better tomorrow by providing sustainable solutions that power, transmit and control motion. The Company’s electric motors and air moving subsystems provide the power to create motion. A portfolio of highly engineered power transmission components and subsystems efficiently transmits motion to power industrial applications. The Company’s automation offering, comprised of controls, actuators, drives, and precision motors, controls motion in applications ranging from factory automation to precision control in surgical tools.
The Company’s end markets benefit from meaningful secular demand tailwinds, and include factory automation, food & beverage, aerospace, medical, data center, warehouse, alternative energy, residential and commercial buildings, general industrial, construction, metals and mining, and agriculture.
Regal Rexnord is comprised of three operating segments: Industrial Powertrain Solutions, Power Efficiency Solutions, and Automation & Motion Control. Regal Rexnord has offices and manufacturing, sales and service facilities worldwide. For more information, including a copy of our Sustainability Report, visit RegalRexnord.com.