Business Manager - CDF
Treasury Wine Estates · China
About us
Treasury Wine Estates (TWE) we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role:
Strategic Customer Leadership
- Lead the overall customer strategy and commercial development plan for CDF.
- Build and maintain strong relationships with key customer stakeholders across commercial, category, marketing and operational functions.
- Identify and develop long-term growth opportunities to strengthen Penfolds’ position within the duty-free and broader retail ecosystem.
- Drive strategic account development and portfolio expansion initiatives across multiple customer touchpoints.
- Act as the primary commercial representative and trusted business partner for the customer.
Joint Business Planning & Commercial Management
- Lead annual Joint Business Planning (JBP) processes and customer business reviews.
- Deliver sales, revenue, profitability and market share objectives through effective account management and execution.
- Develop and implement customer-specific business plans that support sustainable growth and value creation.
- Manage commercial negotiations, investment priorities and promotional programs in line with business objectives.
- Monitor business performance and recommend corrective actions or growth initiatives where required.
Customer Marketing & Retail Excellence
- Partner with Trade Marketing and Brand Marketing teams to develop impactful customer activation programs and luxury brand experiences.
- Ensure excellent execution of customer initiatives, promotional activities and brand visibility programs.
- Support the development and execution of customer-specific marketing plans to drive shopper engagement and conversion.
- Monitor competitive activity, category developments and market trends to identify opportunities and mitigate risks.
Portfolio & Category Development
- Drive distribution, assortment and visibility opportunities across the portfolio.
- Identify opportunities to strengthen category leadership and increase customer engagement.
- Support innovation launches, portfolio expansion and route-to-market initiatives aligned with business priorities.
- Provide customer and market insights to support portfolio strategy and future growth opportunities.
Cross-functional Leadership
- Act as the key liaison between customer stakeholders and internal teams including Sales, Marketing, Supply Chain, Finance and Customer Service.
- Coordinate cross-functional resources to ensure delivery of customer commitments and business targets.
- Influence decision-making through commercial insights, market intelligence and strategic recommendations.
- Ensure forecasting accuracy, inventory health and effective business planning processes.
Compliance & Governance
- Ensure all commercial activities comply with company policies, regulatory requirements and responsible marketing standards.
- Maintain accurate customer planning, forecasting and reporting processes.
- Support governance requirements related to commercial agreements and customer investments.
About you:
- Bachelor's degree in Business, Marketing or a related field.
- 8+ years of experience in Key Account Management, Customer Development or Commercial roles within FMCG, wine & spirits, luxury or travel retail industries.
- Proven track record of managing strategic customers and delivering sales growth, profitability and market share objectives.
- Strong commercial acumen with experience in business planning, negotiations and customer investment management.
- Excellent stakeholder management skills with the ability to build trusted relationships and influence senior customer and internal partners.
- Strong analytical and strategic thinking capabilities, with the ability to translate insights into growth opportunities.
- Effective cross-functional collaborator with strong execution and project management skills.
- Fluent in English and Mandarin.
- Experience with China Duty Free Group (CDFG) and/or travel retail customers is highly desirable.
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.