Regional Sales Manager - Jiangsu

Treasury Wine Estates · Suzhou

About us

Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands, click here.

About the role

Regional Commercial Leadership & Strategy

Own and be accountable for the overall commercial performance across Jiangsu Province, including volume, revenue, distribution, and profitability targets.
Develop and execute differentiated business strategies for Tier 1, Tier 2, Tier 3 and Tier 4 cities, reflecting varying levels of market maturity, channel development and consumer demand.
Identify growth opportunities across key cities and channels to accelerate premium and luxury portfolio penetration.
Develop annual and quarterly business plans to deliver sustainable growth and market share gains.

Distributor Management & Capability Development

Build strong strategic relationships with distributors across Jiangsu Province and lead regular business reviews to assess performance and growth opportunities.
Develop Joint Business Plans (JBP) with key distributors to align commercial objectives, execution priorities and investment plans.
Set sales targets, monitor execution quality and drive accountability through distributor management routines.
Coach and develop distributor leadership teams to strengthen commercial capabilities and improve business performance.

Field Force Management & Market Execution

Lead and influence distributor sales representatives across the province to ensure effective coverage, outlet penetration and execution excellence.
Establish sales call plans, route-to-market priorities and execution standards appropriate to each city tier.
Monitor distributor sales force productivity, KPI achievement and market coverage effectiveness.
Conduct regular market visits to evaluate in-market execution, identify gaps and implement corrective actions.

Customer & Channel Development

Develop relationships with key local customers and priority accounts across on-trade, off-trade and specialty channels.
Expand distribution footprint and availability of priority brands across target markets.
Drive customer-specific business plans, promotional initiatives and commercial negotiations to maximize growth opportunities.
Strengthen brand visibility and consumer engagement through effective activation and execution.

Commercial Planning & Performance Management

Manage regional investment, trade spend and promotional resources to maximize return on investment.
Review market performance, sales forecasts and business trends to identify risks and opportunities.
Provide regular market intelligence on competitive activity, customer developments and consumer trends.
Collaborate closely with Trade Marketing, Marketing, Finance and Supply teams to ensure effective execution of regional priorities.

About You

15+ years of sales, distributor management, or customer development experience within FMCG, Wine & Spirits, Consumer Goods, or multinational organizations.
Proven track record of managing complex distributor networks and delivering commercial results across multiple cities or regions.
Experience leading business development initiatives, distributor capability building, and market expansion programs.

Why you’ll love it here:

Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.

It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number. 

How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.

The Regional Sales Manager - Jiangsu is responsible for leading the overall commercial performance across Jiangsu Province, delivering sustainable growth through effective distributor management, differentiated city-level strategies, and strong market execution. The role develops and implements tailored growth plans across Tier 1, 2, 3 and 4 cities, manages distributor partnerships and field sales resources, and ensures premium and luxury brand objectives are achieved through disciplined execution, customer development, and cross-functional collaboration.

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