Business Development Manager - L&I, Global Portfolio
Treasury Wine Estates · China
About us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role
The Business Development Manager – L&I, Global Portfolio plays a critical role in supporting the growth of premium portfolios by translating strategic priorities into structured commercial plans and ensuring effective execution across channels and markets.
Commercial Planning & Execution
Support the development of annual and mid-term commercial plans for the L&I portfolio
Translate strategic direction into detailed execution plans across regions and channels
Track performance against targets (volume, value, depletion) and identify improvement opportunities
Consolidate market insights and provide inputs into planning cycles
Channel & Route-to-Market Support
Support implementation of Route-to-Market (RTM) strategies across priority channels
Work with Sales teams to ensure effective execution in key accounts and distributors
Monitor channel performance and flag risks or opportunities
Assist in onboarding and managing key partners where needed
Cross-Functional Coordination
Act as a key coordinator across Sales, Marketing, Trade Marketing, Finance, and Supply teams
Ensure alignment on priorities, timelines, and deliverables for L&I-related initiatives
Support project planning and execution of cross-functional commercial initiatives
Help translate consumer and brand strategies into practical activation plans
Performance Tracking & Insights
Track KPIs related to portfolio performance, channel execution, and campaign effectiveness
Develop regular performance reports with clear insights and recommendations
Support business reviews with data analysis and presentation materials
Identify trends and provide actionable insights to improve execution quality
Project & Initiative Management
Support and lead selected commercial projects or pilot initiatives (e.g. new channel formats, CRM programs)
Ensure clear project timelines, milestones, and accountability
Work with stakeholders to ensure smooth delivery and post-implementation evaluation
Capture learnings and best practices for scaling
Capability & Process Improvement
Identify gaps in tools, processes, or capabilities related to premium portfolio execution
Support the development of frameworks, templates, and best practices
Contribute to continuous improvement of ways of working across teams
About You
- 8+ years of experience in Business Development, Commercial Excellence, Sales Planning, Category Management, Trade Marketing, or related commercial functions.
- Experience working within FMCG, Wine & Spirits, Consumer Goods, Luxury, or multinational organizations.
- Demonstrated experience supporting commercial planning, performance management, and cross-functional business initiatives.
- Strong understanding of Route-to-Market (RTM) models, distributor management, and channel development.
- Experience leading cross-functional projects and driving commercial execution across diverse stakeholder groups.
- Exposure to CRM programs, customer development initiatives, and business transformation projects.
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
The Business Development Manager is responsible for driving the growth and execution of the Luxury & Icon (L&I) and Global Portfolio brands by translating brand strategy into effective commercial plans and marketplace execution. The role works closely with Sales, Marketing, and distributor partners to identify growth opportunities, improve distribution and visibility, and ensure strong execution across priority channels and customers. The position also serves as a key link between strategy and execution, leveraging market insights, performance analytics, and best practice sharing to optimize portfolio performance, accelerate sustainable growth, and strengthen brand equity within the market.