Trade Marketing Executive
Treasury Wine Estates · China
About us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.
At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands, click here.
About the role
Trade Marketing Execution
- Support the planning and execution of trade marketing programs across national distributor partners and key channels.
- Coordinate the deployment of POS materials, sales tools, trade assets, and promotional programs.
- Ensure trade marketing initiatives are executed on time, in full, and in line with brand guidelines.
- Track execution progress and identify opportunities to improve effectiveness and efficiency.
Distributor & Sales Support
- Work closely with distributor teams and Sales stakeholders to facilitate execution of key initiatives.
- Support new product launches, promotional campaigns, seasonal activations, and portfolio priorities.
- Assist in developing sales support materials and execution guidelines.
- Gather feedback from the field and distributor partners to identify opportunities and challenges.
Program Coordination & Administration
- Manage project timelines and coordinate activities with internal stakeholders and external agencies.
- Support budget tracking, purchase order processing, vendor management, and invoice reconciliation.
- Ensure marketing assets and materials are delivered according to agreed timelines and standards.
- Maintain trade marketing documentation, activation trackers, and execution reports.
Performance Monitoring & Reporting
- Track and report key KPIs for trade programs, promotions, and activations.
- Consolidate sales and execution feedback to evaluate program effectiveness.
- Support post-activity reviews and provide recommendations for future improvements.
- Assist in preparing regular performance updates for management
Agency & Stakeholder Management
- Liaise with agencies, production suppliers, and third-party partners to ensure high-quality delivery.
- Build effective working relationships with Sales, Marketing, Finance, Supply Chain, and distributor stakeholders.
- Ensure all activities comply with company policies, governance requirements, and brand standards.
About you
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 3-5 years of experience in Trade Marketing, Sales Operations, Marketing, or a related commercial function.
- Good understanding of trade marketing, distributor management, and channel execution.
- Strong project coordination and stakeholder management skills.
- Strong analytical skills with proficiency in Excel and PowerPoint.
- Excellent communication skills and the ability to work effectively across cross-functional teams.
- Proactive, detail-oriented, and execution-focused, with the ability to manage multiple priorities in a fast-paced environment.
- Fluent in Mandarin; English proficiency preferred.
- Experience in wine & spirits, beverage, FMCG, or premium consumer goods industries is preferred.
Why you’ll love it here:
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.
We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.
Enjoy the world’s most desirable wines through our generous employee product allowance
20 days annual leave, medical insurance, quarterly wine allowance
Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!
We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here.
It takes all varietals!
At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.
How to apply
We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.
The Trade Marketing Executive is responsible for supporting the development and execution of trade marketing initiatives across national distributor channels. The role works closely with Sales, Marketing, and distributor partners to ensure effective implementation of brand programs, promotional activities, POS deployment, and channel activation plans. The position plays a key role in driving execution excellence, enabling sales teams, and ensuring consistent brand presence across distributor networks.