Head of CRM (They, She, He)
Glovo
Job Ref ID: JR0074548
YOUR MISSION
You will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech, data, design and brand). If you're someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey, we've got the perfect role for you!
You’ll be the mastermind behind our customer engagement, activation, and retention strategies. You'll oversee and optimize every step of the user lifecycle, from the moment someone first downloads our app to becoming a loyal, long-term advocate.
- Own the strategy – Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding, engagement, reactivation, retention, etc.)
- Define the channel mix – Plan, launch, and optimize multi-channel campaigns (email, push notifications, in-app messaging, etc.) to keep users engaged and excited about our brand.
- Lead your team – Manage and inspire a team of 3 lifecycle specialists, helping them grow and execute on campaigns that deliver results.
- Collaborate cross-functionally – work closely with our tech, data, design, and brand teams to ensure lifecycle strategies are both effective and scalable. Also, ensure we leverage new technologies for process optimization, as well as user segmentation and personalization.
- Data-driven decision-making – Dive deep into analytics and user behavior to continuously improve our messaging, segmentation, and overall strategy optimizing for maximum contribution to customer lifetime value.
- Innovate and experiment – Test new ideas and approaches, staying on top of lifecycle marketing trends and tools to keep us ahead of the curve.