Assistant Manager - Business Development

Varun Beverages · Colombo

Job Profile

Achieve sales and volume targets while driving growth in the Organized Trade channel (Modern Trade & HORECA).
Develop new business opportunities and onboard key accounts such as hotels, restaurants, and cafés.
Build and maintain strong relationships with customers and conduct regular business reviews.
Plan and execute trade promotions, campaigns, and visibility initiatives to strengthen brand presence.
Ensure product availability, proper merchandising, and effective in-store execution.
Monitor competitor activities, market trends, and provide insights to support channel growth.
Manage trade spend and ensure promotions are executed within the approved budget.

Personal Profile

Have a Professional qualification in marketing preferably SLIM or a degree from a recognized university.
3–6 years’ experience in FMCG/Beverage sales, preferably in Organized Trade.
Experience managing Modern Trade and HORECA key accounts (supermarkets, hotels, restaurants).
The ideal candidate will have strong customer relationship, strategic planning, negotiation, and execution skills.
Data-driven decision making and analytical skills.
Able to work in a fast-paced FMCG environment with willingness to travel across regions.
Good knowledge of MS Excel and sales reporting tools.