Assistant PR & Influencer Marketing Manager - APAC

Huda Beauty · Singapore

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Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest-growing beauty brands. As a company, we are fueled by purpose and not profit. This allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: As a Assistant PR & Influencer Marketing Manager, you will play a key role in supporting and executing PR and influencer marketing strategies across the APAC region, with a strong focus on the Korea market.

The role will range from hands-on execution and coordination to more strategic planning, market leadership, and stakeholder management. This position requires a detail-oriented, relationship-driven marketer with a deep understanding of influencer culture, beauty trends, and regional nuances.

Essential Duties and Responsibilities:

Influencer & PR Strategy Execution

• Support or lead the planning and execution of PR and influencer marketing initiatives across APAC, with emphasis on Korea.
• Assist with or manage influencer gifting, seeding programs, press outreach, and campaign rollouts.
• Ensure all influencer and PR activities align with brand messaging and campaign objectives.

Influencer & Media Relations

• Identify, engage, and manage relationships with influencers, content creators, press, retailers, and PR agencies.
• Coordinate outreach, contracts, deliverables, timelines, and follow-ups.
• For Manager level: act as a primary point of contact for key influencers, agencies, and regional stakeholders.

Content & Campaign Coordination

• Review influencer content to ensure brand consistency and campaign alignment.
• Track deliverables, performance, and posting schedules across campaigns.
• Support cross-functional coordination with regional and global teams.

Administration, Reporting & Analysis

• Maintain influencer databases, trackers, budgets, and campaign reports.
• Monitor media coverage, social performance, and influencer engagement.
• Analyze campaign results and provide insights and recommendations for optimization.
• Manage purchase orders (POs), invoices, and budget tracking related to PR and Events activities under assigned scope.

Market & Trend Monitoring

• Stay up to date on beauty, social media, and influencer trends, particularly within the Korean market.
• Conduct competitor and market research to inform campaign strategy.

Event & Activation Support

• Lead and manage PR events, press launches, influencer trips, and brand activations as required for Korea market
• Support cross-market PR and Event activations across other APAC markets when required.

Requirements

• 4–7+ years of PR and/or influencer marketing experience
• Prior experience working within a PR agency or managing PR agency relationships is strongly preferred.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Fluent in Korean (reading & writing required) and fluent in English.
• Demonstrated, highly nuanced understanding of Korean culture, consumer behavior, communication styles, and social norms, with the ability to translate cultural insight into effective marketing and PR strategies.
• Deep, hands-on knowledge of the Korean influencer and social media landscape, including key platforms, content formats, creator dynamics, and audience engagement patterns.
• Strong understanding of the beauty ecosystem in Korea, particularly within makeup and fragrance, including trends, key opinion leaders, and competitive landscape.
• Proven ability to identify culturally relevant influencers, evaluate brand fit, and guide influencer partnerships that resonate authentically with Korean audiences.
• Excellent written and verbal communication skills, with the ability to localize messaging accurately and sensitively for the Korean market.
• Highly organized and detail-oriented, with the ability to manage multiple projects, stakeholders, and timelines.
• Proficiency in influencer management and analytics tools (e.g. Traackr, Tribe Dynamics) and Microsoft Office Suite (Excel & PowerPoint).
• Proactive, adaptable, and comfortable operating in a fast-paced, dynamic environment.
• Strong relationship-builder with internal teams, external partners, and agency counterparts.
• Creative, resilient, analytically minded, and a collaborative team player.

Benefits

• Monthly “Self Love Days” – at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.

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