Integrated Campaign Manager - Japan
Ideals · Tokyo
Get to know us
Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.
Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.
The role
Based in Tokyo, you will lead field marketing initiatives and execute integrated campaigns in Japan.
Working closely with the regional and global marketing team, this role turns our global positioning, campaign strategy, and ABM framework into sharp, locally resonant programs for Tier 1 financial services accounts and corporates.
You will also manage the regional integrated campaigns budget. This is a strategy and execution role: you will help shape the regional plan and then run it - designing and executing full-funnel, account-focused campaigns that combine digital, ABM, Sales plays, content, and high-impact in-person and virtual executive events, ensuring every touchpoint is orchestrated to drive meetings, opportunities and revenue in the region.
Office location: Marunouchi Nijubashi Building (Hybrid / Remote-first)
Note: While in-person event execution and face-to-face meetings with the sales team require on-site presence or travel, day-to-day work can be done remotely from home.
Why Ideals?
Market-leading position: 18+ years in the VDR business, top-rated on G2 and UpGuard, powering 10%+ of global M&A activity, with a 31% CAGR against competitors' 11%.
Trusted by talent: Ideals US & UK earned the 2026 Great Place to Work certification, based on a 98% positive employee response rate.
Real growth trajectory: Profitable and bootstrapped, with 5x revenue growth and unicorn status targeted in the next five years.
What you will do
Sales partnership
Partner closely with regional Sales leadership to define focus segments, priority accounts, and marketing priorities that directly support pipeline growth. Act as a constant, embedded partner to Sales, serving as the day-to-day marketing lead for Japan Sales and BDM teams, enabling effective engagement with Tier 1 accounts.Integrated campaigns
Plan and deliver integrated, multi-channel campaigns that move priority segments from initial awareness through sustained engagement, shaping brand perception and driving meaningful, sales-led conversations.Field marketing
Own regional field marketing, including strategizing and executing, events and offline touchpoints as part of broader campaigns, in tight alignment with Sales, to drive tangible business outcomes.ABM
Deliver and continuously evolve ABM foundations and plays in collaboration with global teams, with a strong focus on strategic Japanese accounts.Data and reporting
Track performance and pipeline impact, translating data into clear, actionable insights. Partner with RevOps and Marketing Ops to understand what’s working, what’s not, and where there’s an opportunity to support.Global strategy localization
Bring a deep understanding of the Japanese market and customer needs. Translate global strategy into regional inputs, ensuring campaigns and narrative land effectively in Japan.
What you bring
Native Japanese Proficiency/Business English Proficiency
3+ years of experience in B2B marketing, with a focus on integrated campaigns, field marketing, ABM or demand generation
Proven track record in end-to-end field marketing execution, including managing physical/virtual events (targeting a minimum of 10+ events per year)
Comfortable operating as both strategic planner and hands-on operator – from shaping the regional plan with leadership to executing the details
Strong relationship-building skills; able to become a trusted partner to senior sales leaders and credible in conversations with C-level stakeholders
Data-literate and experiment-minded: able to read dashboards, interpret performance, and propose clear next steps
Excellent written and verbal communication skills to turn complex ideas into sharp, compelling narratives for senior decision-makers
Based around/in Tokyo with the ability to spend periodic time in person with Sales and customers across Tokyo as needed (expect c. 20 to 30% travel for events and account visits)
Nice to have
ABM experience
Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.
What we offer
We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.
For your best work
Hybrid flexibility to shape your ideal workday
Home workplace budget
Co-working expense coverage
Individual IT budget for extra equipment
Top-tier tech and AI-powered tools
For your growth
Access to Ideals Academy with numerous courses
Investment in external learning and development activities
Guidance in Personal Development Plan creation
Professional literature and subscriptions coverage
Support of your passion as a speaker or writer
Internal talent mobility opportunities
For your well-being
Tailored Wellness Package for your physical and mental health
Funding for sports competitions
Paid health-related time-off
15 business days of annual leave
Extra perks
Budget for team gatherings in global locations
Generous internal referral program
Our culture
Commitment, Excellence, Collaboration, Trust and Care are core values of the Ideals team. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.
Ideals is an equal opportunity employer. Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.