Digital Growth & Data Innovation

Globe Telecom · 19F The Globe Tower

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description

Data leader who thrives at the intersection of product, marketing, and behavioral analytics. As our Digital Growth & Data Innovation Lead, you will co-lead the experimentation engine that powers GlobeOne growth loops, turning engagement data into decision-ready insights, behavioral diagnostics, personalized lifecycle strategies.

Partner with Growth Managers, to uncover what drives adoption, stickiness, and monetization and build the AI-backed tools and intelligent triggers that deliver measurable lift across every user journey.

This is a rare opportunity to work inside a growth operating model that doesn’t just report dashboards, it defines the next best move. If you think in models, design experiments, and build with system-level scale in mind, we’d love to meet you.

DUTIES AND RESPONSIBILITIES:

Growth & Behavior Modeling

Diagnose friction and habit drop-offs by analyzing digital behavioral data across both apps.
Translate growth levers into quantitative models to identify where to intervene — and why it matters.
Co-create segmentation frameworks (e.g., activation cohorts, journey states) used by Growth Architects and Growth Marketing teams.

Data Innovation & Enablement

Build and maintain growth models that explain adoption, stickiness, monetization, and drop-offs across the customer journey, while connecting signals across systems to reveal deeper behavioral patterns.
Translate customer behaviors, patterns, and growth signals into business insights. Identifying opportunities while quantifying potential impact and developing data-driven business cases for new initiatives and investments

Experimentation & Learning Loops

Design and evaluate A/B tests that uncover root causes of low retention, conversion, or engagement.
Identify “growth truths” beyond statistical wins — using experimentation to drive insight generation, not just performance lifts.

Strategic Storytelling

Turn insight into business decisions — not noise. Collaborate with Product, Brand, Growth, and Experience teams to bring clarity to ambiguity.
Contribute to cross-team learning culture, sharing behavioral findings, cohort patterns, and campaign impact analyses.

REQUIREMENTS:

Must-Have

4+ years in digital analytics, growth/product analytics, or lifecycle marketing analytics.
Proficiency in SQL, Looker/Tableau, and experimentation tools (e.g. Braze Canvas, etc.).
Strong grasp of growth metrics (retention, acquisition, monetization) and behavioral KPIs.
Demonstrated ability to connect data to decisions — not just generate reports.
Experience working in agile product teams or growth squads.

Preferred

Familiarity with customer engagement platforms (CEPs) and AI-driven personalization tools (OfferFit, CDPs like Ikue, or Snowflake).
Experience working with mobile app analytics in telco, fintech, or e-commerce.
Background or strong interest in behavioral science, product experimentation, or digital nudging.

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

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