Head of Digital Marketing

ABA Centers · Fort Lauderdale

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About ICBD

ICBD is a robust single-family office focused on private investment and business development, supporting exceptional companies in healthcare, technology, and beyond.

We own and operate a growing portfolio of high-performance businesses united by a shared commitment to people, operational excellence, and long-term value creation. But we’re not just building businesses – we’re building a legacy of leadership, innovation, and purpose.

Joining ICBD means you’ll be part of the team behind some of the fastest-growing companies in healthcare, technology, and business services. We are proudly self-funded, committed to sustainable growth, and led by visionary thought leaders—including our CEO and Founder, the 2024 Ernst & Young U.S. Entrepreneur of The Year® National Overall Award winner.

Our most visible success is ABA Centers, a revolutionary leader in autism care and diagnostics, ranked #5 on the 2024 Inc. 5000 list of fastest-growing private companies in the U.S.

The ICBD portfolio includes these dynamic organizations united by strategic vision, operational expertise, and unwavering commitment to excellence:

ABA Centers – The leading provider of autism care in the U.S., with 13 regional brands and 70+ operating areas.

GateHouse Treatment – A comprehensive network of substance use disorder programs that address the full spectrum of recovery needs from medical treatment to supportive housing and respite services.

Marquis MD – A concierge medicine concept redefining healthcare by prioritizing convenience, connection, and care powered by advanced technology.

Exact Billing Solutions – Innovative revenue cycle management and advanced billing support systems for healthcare providers.

The Christopher M. Barnett Family Foundation – The philanthropic heart of ICBD, advancing programs that address autism care, food insecurity, homelessness, women’s empowerment, and underserved children.

Recognition & Awards

At ICBD, our commitment to operational excellence, ethical leadership, and transformative care has earned us recognition across industries. Our portfolio companies and leadership team have been honored with multiple awards, including:

• Inc. 5000 – 5th Fastest-Growing Private Company in America (2024).
• Financial Times – #1 on “The Americas’ Fastest Growing Companies.”
• EY Entrepreneur of The Year® U.S. Overall.
• South Florida Business Journal’s Top 100 Companies.
• Florida Trend Magazine’s 500 Most Influential Business Leaders.
• Inc. Best in Business, Health Services

The Role

Overview

As VP, Head of Digital Marketing, you will lead all efforts in the digital space. In this highly visible leadership role, you will define and execute the enterprise digital growth strategy across all channels, driving measurable demand generation, brand visibility, and patient acquisition outcomes across a high growth portfolio of operating companies.

You will lead a high-performing, multi-discipline digital team and act as the strategic owner of performance marketing, digital experience, marketing technology, and AI-enabled growth disciplines including emerging search and discovery ecosystems.

Key Responsibilities

Digital Strategy & Growth Leadership

• Define and lead the enterprise-wide digital marketing strategy aligned to customer acquisition, brand growth, and revenue objectives.
• Own the end-to-end digital funnel strategy, optimizing across awareness, acquisition, conversion, and retention using a “test and learn” approach with a focus on continuous improvement.
• Translate business priorities into scalable, data-driven digital campaigns that deliver measurable performance outcomes.
• Be accountable for ROI of all digital marketing efforts, tracking metrics on all campaigns.

AI, GEO & Next-Generation Search Leadership

• Lead strategy for Generative Engine Optimization (GEO) to ensure strong brand visibility across AI-driven answer engines, generative search platforms, and large language model ecosystems.
• Drive AI Search (AEO) initiatives to strengthen discoverability across evolving search behaviors and conversational interfaces.
• Establish frameworks to optimize content, structured data, and digital assets for both traditional search engines and generative AI discovery systems.
• Evaluate and implement AI-powered marketing technologies that enhance targeting, personalization, content generation, and performance.
• Stay ahead of emerging trends in generative AI, multimodal search, and AI-mediated consumer journeys.

Performance Marketing & Channel Ownership

• Oversee all digital performance channels including SEO, SEM, PPC, paid social, email automation, and CRM-driven lifecycle marketing.
• Drive continuous optimization to improve lead quality, conversion rates, and cost efficiency.
• Ensure consistent execution across enterprise, multi-location, and clinic-level marketing initiatives.

Analytics, Measurement & Optimization

• Own digital marketing measurement frameworks, attribution modeling, and ROI reporting across all channels.
• Build and institutionalize a culture of experimentation, A/B testing, and rapid optimization.
• Deliver actionable insights into the full digital patient journey, from first touch through conversion and retention.

Budget & Resource Management

• Develop, manage, and optimize digital marketing budgets across enterprise, regional, and clinic-level allocations.
• Allocate investment based on performance data, scalability, and strategic growth priorities.

Leadership & Cross-Functional Collaboration

• Lead, mentor, and scale a high-performing digital marketing organization across multiple disciplines, including the areas of SEO, SEM, email automation, PPC, and social media.
• Partner closely with clinical operations, sales, analytics, and executive leadership to align marketing strategy with organizational goals.
• Influence senior stakeholders through clear, data-driven insights and strategic recommendations.

Requirements

Qualifications, Personal Attributes & Education

Education:

• This role requires a minimum of a BS/BA in Marketing, Business Administration or relevant field.

Experience:

• 10 + years of progressive leadership experience in digital marketing.
• Proven success driving measurable growth in complex, multi-location or multi-brand environments through highly sophisticated digital marketing strategies.

Technical & Functional Expertise:

• Deep expertise in performance marketing including SEO, SEM, PPC, paid social, and lifecycle or email marketing.
• Strong experience with marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar.
• Hands-on experience with AI-powered marketing tools, automation platforms, and analytics ecosystems.
• Deep understanding of Generative Engine Optimization (GEO), including how content is surfaced, ranked, and synthesized by AI-driven search and answer engines.
• Strong knowledge of AI Search (AEO), modern SEO, and evolving discovery ecosystems.
• Advanced data analytical skills with expertise in attribution modeling, performance tracking, and ROI optimization

Personal Attributes:

• Highly responsive, execution-oriented leader who thrives in fast-paced environments and is comfortable operating in ambiguity and rapid change.
• Strong executive presence and relationship-building skills with the ability to influence senior stakeholders and cross-functional partners.
• Highly organized with the ability to manage multiple priorities under pressure.
• Proven ability to build, lead, and scale high-performing marketing teams.
• Must be confident and decisive but be a good listener and be highly flexible/adaptable.
• Willingness to travel nationwide (10-15%) to support marketing initiatives, events, and strategic partnerships.

Location, Travel and Role Expectations

This is a full-time position based in ICBD’s corporate offices in Fort Lauderdale, FL with ability to travel as needed; possibly for extended periods of time.

Compliance with all applicable laws, professional responsibility obligations, and Company policies.

Benefits

Compensation and Benefits

• Competitive salary commensurate with experience.
• 21 paid days off (15 days of PTO, which increases with tenure, plus 6 holidays).
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options.
• Medical, dental, vision, long-term disability, and life insurance.
• Generous 401(k) with up to 6% employer match.

Closing Statement

ICBD is an Equal Opportunity Employer and is committed to building an inclusive workplace free from discrimination. We make employment decisions based on qualifications, merit, and business needs, and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic under applicable law.

ICBD participates in the U.S. Department of Homeland Security E-Verify program.

We are committed to providing reasonable accommodation for qualified individuals with disabilities throughout the hiring process and employment. If you require assistance or accommodation, please let us know.

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