Chief Marketing Officer (CMO)
IBMC · Mengwi
Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients. The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance SaaS products and financial analytics tools.
The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy. You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine. This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.
Key Responsibilities
1. Commercial & Revenue Leadership
- Own and execute the global go-to-market and revenue strategy across all business lines.
- Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).
- Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.
- Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.
- Establish pricing, packaging, and monetization frameworks for SaaS, enterprise services, and licensing models.
2. Marketing & Brand Strategy
- Develop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.
- Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.
- Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.
- Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.
- Ensure consistent messaging across all products, regions, and customer segments.
3. Product & Growth Marketing
- Lead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.
- Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.
- Drive adoption, usage, and retention strategies across SaaS and B2C products.
- Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.
4. Partnerships & Ecosystem Development
- Build and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.
- Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.
- Identify new distribution channels and ecosystem opportunities that accelerate scale.
5. Leadership, Governance & Collaboration
- Build, mentor, and lead high-performing marketing, sales, and growth teams across regions.
- Define team structure, hiring plans, performance metrics, and incentive models.
- Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.
- Represent the company externally with clients, partners, and at industry events
KPI
- Revenue growth and market expansion across all ventures
- Enterprise deal velocity, win rate, and average contract value
- Brand positioning and credibility within institutional finance
- Sales and marketing efficiency (CAC, pipeline quality, conversion rates)
- Successful product launches and adoption metrics
Requirements
- Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, SaaS, or a financial services-oriented company.
- Demonstrated experience in building and scaling integrated sales and marketing teams.
- Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.
- Proven track record in negotiating large, complex institutional deals.
- Strategic thinker with operational execution strengths and strong stakeholder management skills.
- Experience working in or willingness to relocate to Bali is preferred.
Benefits
- Competitive salary and benefits package.
- Work visa sponsorship for the successful candidate.
- The opportunity to live and work in one of the world's most desirable locations.
- A pivotal role in the growth and success of a dynamic fintech group.
- Profit sharing and performance-based incentives.
- Collaborative and supportive work environment where your ideas are valued.
- Opportunities for professional development and career advancement.