Digital Marketing Manager
Fender · Tokyo
Fender Musical Instruments Corporation is a world famous brand with offices across the globe. An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.
We are looking for a social media Manager to join our Marketing team at our Tokyo, Japan office. This position is responsible for the formulation and implementation of the social media plan and strategies.
Essential Functions:
- As a key member of the Fender Japan Marketing team, this position is expected to align closely with the company’s strategic objectives while bringing fresh perspectives, digital expertise, and innovative ideas to the table. The successful candidate must demonstrate the ability to translate strategy into action, leading the execution of initiatives that deliver measurable business results.
- Establish clear social media goals across all platforms and consistently analyze and track to against KPIs and benchmarks
- Establish growth, engagement, sentiment and traffic across channels (Facebook, Twitter, Instagram, and YouTube) as well as other emerging social media platforms
- Manage day to day relationships with key social media agencies and channel partners including Facebook/Instagram, You Tube, Twitter, TikTok and Spredfast
- Draft social media portion of go-to-market plans for new product launches, integrating creative assets, events, other campaigns etc. This involves leading developing planning documents
- Develop briefs for social campaigns
- Oversee development and editorial calendar planning:
- Partner with Product, Creative, Artist Marketing and Global Social teams to develop monthly content calendar for all social media platforms (Fender x4 or 5, Fender Custom Shop x2, Jackson x2, Gretsch x2, and EVH x2)
- Review all scheduled channel posts for accuracy, grammar, voice/tone and relevancy prior to posting
- Lead creation of and distribute weekly reports measuring and analyzing campaign metrics with the goal of adjusting tactics to optimize growth, engagement and overall performance, leverage insight to identify opportunities for improvement and rationale for execution of campaigns
- Manage analytics reporting and online listening to create insights reports ensuring that the brand has a constant pulse on what fans are saying online
- Stay current on what’s trending online as well as what’s changing in social media in order to provide strategic POVs and recommendations
- Present case studies, learnings and findings to the marketing team, and Fender Japan team monthly-basis
- Partner with digital team on campaign development to drive traffic and grow and retain our fan base
- Partner with a social media agency and build a robust fan community base through sweepstakes, UGC campaigns and more
- Work closely with Customer Service to monitor and make strategic recommendations on how to respond on our social channels, providing prompt, accurate customer service to customers and providing direction to other channel coordinators on the team
- Manage intern hiring, training and program development
- Manage influencer relations (leveraging partnerships to develop cross-promotional opportunities; influencer marketing is defined as part of the broader digital marketing scope)
- Serve as CRM Manager for Fender Flagship Tokyo: analyze registered customer data to develop and execute initiatives that drive more active purchasing behavior; plan and implement projects to grow the number of registered members
- Leverage social media data and analytics to plan and execute strategies that maximize marketing reach and brand awareness, drive sales on the Official Fender Online Store, and enhance the effectiveness of owned media channels including Fender News
- Other duties as assigned
Business Knowledge, Skill Requirements, and Desired Attributes:
- Proven ability to develop and execute integrated digital marketing strategies aligned with brand objectives
- Data-driven mindset with expertise in analytics tools (e.g., Google Analytics 4) and the ability to turn metrics into action
- Hands-on experience across paid media (Meta, Google, TikTok, YouTube) and influencer partnerships
- Working knowledge of SEO/SEM, email/CRM, and marketing automation platforms
- Experience managing digital marketing budgets and agency/vendor relationships
- Strong project management skills, able to lead cross-functional campaigns simultaneously
- Excellent communication skills, including presenting strategy and results to senior leadership
- Stays current with emerging digital and marketing-technology trends and applies them proactively
- Strong social copywriting skills and demonstrable creative/concepting skills
- Strong understanding of the Fender brands including Jackson, Gretsch, Charvel, and EVH
- Passionate about understanding consumer behavior with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
Education and/or Certifications and/or Training:
- Required: University Degree
Minimum Professional Experience:
- Minimum of 5+ years of experience in related field
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world’s leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com.