CRM Manager & Rev Ops
Interpolitan Money · Dubai
Interpolitan Money operates at the intersection of private wealth, corporate finance and cross-border capital infrastructure.
We provide premium multi-currency accounts, payment and financial infrastructure solutions to family offices, entrepreneurs, law firms, corporates and professional intermediaries across more than 150 countries.
We're a relationship-led organisation combining fintech innovation with private banking service, helping clients navigate increasingly complex international financial challenges with speed, compliance and confidence.
Headquartered in London with offices in Dubai, Mumbai and Toronto, we're entering an exciting phase of international growth, launching new products, expanding into new markets and investing heavily in our commercial technology and customer experience.
Our Purpose: Empowering Global Opportunities.
The Opportunity
We are looking for a hands-on Marketing Revenue Operations Manager to own, build and scale HubSpot as the commercial engine of our business. This is approximately 90% HubSpot-focused: you will be our internal subject matter expert, responsible for building a fully configured, scalable commercial infrastructure that connects Marketing, Sales and Client Services across the UK, UAE, India and Canada.
This is not a vendor management or reporting role. You will be in HubSpot daily, building and optimising workflows, managing integrations, refining lead scoring and partnering with Marketing, Sales and SDR teams to drive pipeline and revenue outcomes.
The role carries real scope for growth. With the right candidate, this position will evolve into a broader RevOps leadership function as the business scales internationally.
Key Responsibilities
- HubSpot Platform Ownership
- Own HubSpot end-to-end across Marketing Hub, Sales Hub, Service Hub, Operations Hub and operational workflows
- Build, maintain and optimise complex workflows, automations and lead scoring models
- Develop custom properties, objects and data architecture to support multi-market operations (UK, UAE, India, Canada, and more)
- Manage integrations, API connections and third-party app management
- Ensure data hygiene, deduplication and governance across the platform
- Drive HubSpot adoption and best practice across Marketing, Sales and Client Services
- Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go-live
Lead Management and Attribution
- Build and maintain a lead lifecycle framework covering MQL, SQL and SAL definitions and routing
- Implement full tracking and attribution from paid and organic lead sources through to registration and conversion
- Create and optimise lead scoring models based on behavioural and firmographic data
- Set up lead routing, assignment rules and SLA tracking for SDR and Sales teams
- Implement UTM tracking standards and ensure proper campaign tagging across all channels
- Build attribution reporting to understand the true return on commercial activity
Marketing Automation and Nurture
- Design, build and optimise automated prospecting and nurture campaigns across the full customer journey, including email, call and social integrations
- Develop segmentation strategies for personalised, multi-touch campaigns
- Build triggered campaigns based on user behaviour, lifecycle stage and account signals
- Create automated client communication workflows covering onboarding, product updates, upsell and cross-sell, and reactivation
- A/B test emails, subject lines, CTAs and nurture sequences continuously
- Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go-live
- Ensure all communications comply with financial services regulations including FCA requirements and GDPR
Pipeline Development and Sales Enablement
- Build and optimise lead scoring and qualification models to improve pipeline quality
- Manage lead routing, prospecting workspaces and sales sequencing
- Support pipeline progression, account activation and reactivation campaigns
- Partner with Client Services, Sales and SDR teams to optimise CRM workflows, deal stages and pipeline management and ticketing.
- Support commercial forecasting and pipeline reporting
- Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go-live
Conversion Rate Optimisation
- Own lead capture across every digital touchpoint, landing pages, HubSpot lead and registration forms, progressive profiling, hidden fields and registration journeys
- Manage UTM attribution and conversion funnel tracking
- Continuously optimise user journeys and conversion rates
- Work with marketing and design teams to improve campaign landing page performance
Reporting and Commercial Insight
- Build and maintain dashboards tracking lead generation, pipeline contribution, revenue attribution, conversion rates, campaign ROI, account activations, funnel progression and sales performance
- Produce clear, accessible reporting for marketing teams and senior stakeholders
- Turn data into actionable recommendations that improve marketing and commercial performance
- Support budget planning with data-driven forecasting
AI and Marketing Technology
- Introduce AI tools and automation to improve productivity and campaign performance
- Work with the Head of Marketing to integrate AI tools into workflows
- Evaluate, implement and manage the marketing technology stack
- Maintain clear documentation for all integrations, workflows and processes
Requirements
What Success Looks Like
Within your first 12 months, you will have:
- Established HubSpot as the single source of truth across Marketing and Sales
- Significantly improved CRM data quality and governance
- Built and activated scalable lead scoring and lifecycle models
- Launched automated nurture programmes across the full customer lifecycle
- Grown qualified pipeline and increased account activations
- Improved conversion rates throughout the commercial funnel
- Reduced dormant leads through structured reactivation programmes
- Built reporting that clearly demonstrates Marketing's contribution to revenue
- Embedded AI and automation into workflows to improve productivity and campaign performance
What You'll Bring
Essential
- 5-10 years' experience in Marketing Operations, Revenue Operations, CRM or Marketing Automation
- 4 + years of hands-on HubSpot experience across Marketing Hub and Sales Hub as a minimum; Operations Hub experience is a strong advantage
- Deep knowledge of HubSpot workflows, lead scoring, custom properties, objects and integrations
- Solid understanding of CRM architecture, lead lifecycle management, MQL and SQL frameworks, and attribution modelling
- Experience building commercial dashboards and reporting for marketing and senior stakeholders
- Proficiency with marketing analytics tools including Google Analytics and Google Tag Manager
- Experience with paid advertising platforms (Google Ads, LinkedIn Ads) and their tracking integrations
- Strong analytical and problem-solving skills with a data-driven approach
- Excellent communication and stakeholder management skills
- Commercial mindset with a clear focus on measurable business outcomes
- Valid UAE work authorisation (required before application)
Desirable
- HubSpot certifications, particularly Marketing Software, Sales Software or RevOps
- Experience in fintech, financial services or a regulated industry
- Familiarity with compliance requirements including FCA, GDPR and AML/KYC considerations
- Experience with ZoomInfo, LinkedIn Sales Navigator or similar prospecting tools
- Familiarity with AI tools applied to marketing, prospecting and workflow automation
- Experience working in multi-market or multi-currency businesses
- SQL knowledge or hands-on experience with CRM APIs and integrations
- Background in demand generation or growth marketing
Benefits
Why join Interpolitan?
Interpolitan Money combines the pace and ambition of a high-growth regulated financial services business with a strong ethical culture, committed to doing things the right way For the right individual, this role has the opportunity to be career-defining, offering the chance to shape your professional future while contributing to the growth of a global financial institution.
- Comprehensive healthcare
- ESOP Participation for high performers
- Birthday Off
- Two Paid Volunteer Days
- Annual wellness day
Interpolitan is an equal opportunities employer and we are committed to building a diverse and inclusive work environment where we learn from each other. We welcome people of diverse backgrounds, experiences, abilities and perspectives and believe it adds value to our organisation
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