Assistant Director, Communications & Marketing

Government of Singapore · IMD

[What the role is]

As part of IMDA’s Communications & Marketing Division, you will lead a team to achieve the outcomes below:

[What you will be working on]

Responsibilities

1. Strategic Communications and Branding

Lead the development of overarching strategic communications framework, key narratives, and integrated comms plans, working across multiple departments and stakeholders
Provide strategic counsel to internal teams to ensure speeches and other communication materials are aligned with strategic messages
Evaluate and enhance strategic communications and branding
Oversee and implement corporate identity guidelines to ensure brand alignment across all channels.
Oversee data sense-making, message testing, and media analytics to measure impact. Encourage the adoption of AI and modern tech workflows to optimize content distribution and audience engagement

2. Executive Communications and Thought Leadership

Develop and execute thought leadership initiatives and executive comms (speeches & presentations at events, public/media outreach) for senior leadership
Identify and curate high-impact speaking platforms and strategic outreach opportunities to grow IMDA’s mindshare locally and globally.

3. Corporate Communications

Plan and manage the production of corporate publications & collaterals (e.g., Annual Report, Impact e-newsletter, Infographics, greeting EDMs etc.)
Appoint and manage creative, PR and other agencies (e.g., intelligent media monitoring services, research etc.) and corresponding contracts to ensure good service standards

4. Media Engagement & Press Office

Oversee the full spectrum of responsibilities pertaining to media engagement – e.g. developing and implementation of the media engagement strategy, handling media queries, issues/crisis management, proactive media pitching, story ideas/bank.
Keep abreast of media landscapes and trends overseas to develop relevant stories and materials to secure sustained exposure and coverage for IMDA and Singapore’s infocomm and media industry
Where needed, manage foreign media visits to Singapore to profile the infocomm tech and media capabilities of Singapore-based businesses
Evaluate, measure and make recommendations on the impact of IMDA’s media efforts

[What we are looking for]

Requirements

Minimum 15 years of relevant experience in Public Relations/Government Comms/Public Affairs/Journalism
Minimum 5 years of team/staff management experience
Experience working with and pitching to journalists (especially, tech, media, manpower, business beats) across media channels a plus
Ability to understand business units’ needs and translate these needs into impactful strategic communications plans to be disseminated further
Creative writing and presentation skills necessary; experienced in managing senior stakeholders for public engagements
Highly-driven and energetic, able to thrive and deliver results in fast-paced working environment
Self-starter in project management, creative thinking to enable quick turnarounds on projects in a timely manner
Experience with managing third party agencies/vendors/suppliers
Ability to work well independently while being a strong team player
Curiosity and interest in the tech and media industry

Position will be commensurate with the candidate’s qualifications and experience.

Please note that only shortlisted applicants will be notified.

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