Creative Director (Performance Media)
Jump 450 Media · Remote · $95,000–$125,000 (stated in the posting)
100% Remote Position
Base Salary: $95-125k + bonus
Overview
The Creative Director (Performance Media) leads the development of high-performing creative across paid media channels while owning the creative relationship with the client. This role partners closely with media buying, creative production, and leadership teams to translate business objectives into scalable, testable creative strategies across platforms including Meta, Google, TikTok, Snapchat, Pinterest, X, YouTube, Bing, Outbrain, Taboola, and more.
You will be responsible for shaping creative strategy, guiding execution, and ensuring creative excellence that drives measurable performance outcomes—while establishing and maintaining the company’s reputation as a creative leader.
Client Ownership & Creative Leadership
- Own the creative relationship with assigned clients, serving as the primary creative partner from strategy through execution.
- Translate client business objectives into clear, performance-driven creative strategies aligned with media goals.
- Present creative concepts, performance insights, and strategic recommendations to clients and internal leadership.
Creative Strategy, Ideation & Innovation
- Lead ideation rooted in audience insights, platform trends, brand understanding, and performance data.
- Develop scalable creative angles, hooks, and messaging frameworks for rapid testing and iteration.
- Stay ahead of emerging creative, design, and storytelling trends across social and performance media.
- Proactively recommend new creative approaches to improve performance and drive business outcomes, while still maintaining brand guidelines.
Creative Execution, AI & Production Direction
- Oversee creative development across paid media channels including social, display, video, native, shopping, and search.
- Leverage AI tools to accelerate ideation, scripting, asset creation, and first-pass concepts while maintaining brand safety and quality.
- Provide clear direction through briefs, scripts, shot lists, and storyboards to guide production teams.
- Guide rapid iteration and optimization (cutdowns, re-edits, new hooks, statics, alternate formats) to support testing goals.
Performance & Team Collaboration
- Partner with media buying teams to align creative strategy with media plans, testing frameworks, and performance insights.
- Measure and evaluate creative performance, connecting creative decisions to measurable outcomes.
- Lead and mentor creative team members in a fast-paced, collaborative environment; design experience is a plus, particularly in evaluating and elevating visual creatives.
Requirements
- Bachelor’s degree in Marketing or related field required.
- 5+ years of performance marketing experience.
- 5+ years of direct response copywriting experience.
- Experience leading creative teams and presenting to senior-level clients.
- Highly knowledgeable with Meta and Google platforms, creative testing, and performance analytics.
- Proficiency with modern AI tools for creative development (e.g., ChatGPT, Gemini, generative video tools such as Veo 3 or equivalent).
- Design experience is a plus, including an understanding of creative tools and platforms (e.g., Figma, Adobe Creative Suite).
- Strong problem-solving, communication, and project management skills.
- Ability to thrive in a fast-paced, performance-driven environment.
Benefits
Our Mission
We strive to empower outstanding people to exceed our client’s expectations by providing them with the best resources, merit-based incentives and tools to transform data into actionable insights. Join us on our purpose to provide scalable, strategic and indispensable value to our clients.
About Jump 450
Jump 450, headquartered in New York City, employs top talent globally. Best known for driving exceptional performance outcomes, we’ve scaled numerous companies, and turboscaled 13+ DTC brands from <$100m to 10 figures through data-driven digital advertising and growth hacks.
The record:
- Acquired by Omnicom (NYSE: OMC) a couple years back
- Known as the “unicorn maker” tag in PE / VC circles.
- Driven some crazy numbers ($2bn+ revenue, 400M+ clicks, 40M+ users generated for clients)
Jump manages ~$350mm+ in annual digital media and orchestrates a differentiated agency offering with a focus on: world class creative production, rigorous technical media optimization, customer journey development and robust measurement / analytics–to drive down CAC & extend LTV.
Our standout culture, commitment to employee development, team engagement, and exceptional perks and benefits are some of the reasons why prestigious publications such as Fast Company Magazine, Inc Magazine, and Agency Spotter's Top 30 Agencies 2021, along with Ad Age's Best Places to Work, have featured Jump. Additionally, we are proud to be ranked #899 on the Inc 5000 list and maintain a team member retention rate of over 90% for professional reasons.
What We Offer:
- Competitive salary with performance-based bonuses.
- Health, dental, and vision insurance.
- Paid time off and holidays.
- Opportunities for professional development and career growth.
- A creative and collaborative work environment where your ideas and contributions are valued.
- Additional benefits include
- Life and Accident Insurance Plans
- Short and Long Term Disability Plans
- Employee Assistance Programs
- Paid Parental Leave
- Family Forming Plans
- Cigna Secure Travel
- Health Savings Account (HDS)
- Health Care Flexible Spending Account (FSA)
- Limited Purpose FSA
- Dependent Care FSA
- Access to MetLife Legal Plan Services
- 401k Match Plans
- Access to Virtual Health Services
- Remote Working Flexibility
- New MacBook Pros