Marketing Activation Specialist

Velux · Bulevar oslobodjenja 301 Beograd

As a Marketing Activation Specialist, you will work in a global and matrix organization, collaborating closely with regional marketing teams, local stakeholders, Sales, and Customer Service functions.

In this role, you will be responsible for activating regional marketing initiatives across Serbia and Bosnia and Herzegovina, ensuring local relevance while maintaining brand consistency across all touchpoints. You will act as the key link between local business needs and regional marketing activities, translating market insights into impactful campaigns and customer-focused initiatives.

Reporting to the Regional Marketing Planning and Activation Manager, CEE, you will become part of an international marketing team and contribute to supporting growth and developing the VELUX brand on two markets.

What we are looking for

Being responsible for managing marketing tasks related to specific target audiences: to Customers and Partners (installers, dealers, architects, PHBs)
Being responsible for Brand guardianship - focus on Brand communication, brand identity, tone of voice, ensuring synergy in the brand communication
Being part of regional project meetings (campaign, communication, promotion, always-on) and project-related approvals.
Being an involved member of campaign adaptations, translations
Understanding the company’s processes, and acting based on the process descriptions
Understanding the market the Marketing Activation Specialist is responsible for
Understand the trends, being up to date and informed about what is happening in the local market, and with the competitors
Provide local-specific insights, representing the market knowledge and market-specific needs, ensuring local market relevance
Regular communication with sales and customer service to gather insights (for example: field visits)
Analyzing campaign results
Coordination between the local and the regional tasks
Budget: supporting the Regional Marketing Planning and Activation Manager, CEE with regular budget planning, spending tracking, updating, forecasting, and providing information about committed spending on a monthly basis.
Being responsible for marketing activities to be compliant with GDPR
Acting as a local privacy responsible (LPR) support colleague for the country, and managing the related tasks accordingly (participate in monthly meetings, and are responsible for marketing local activities to be compliant with privacy law)
Managing sales support-related tasks, based on the agreement with the Regional Marketing Planning and Activation Manager, CEE, and the Market Director
Further B2C- and B2B-related operational marketing tasks defined by the direct manager
Approximately 10 days of business travel per year should be expect

What you will bring

BSc in Marketing, Communications, Public Relations or a relevant field
At least 5 years of experience in the relevant field at a local or multinational company
Thorough knowledge and understanding of online marketing and social media.
Be able to build up a professional network and interact with many different stakeholders
Solid time management and prioritization skills:
MS Office proficiency
Trade marketing competency (POS development management, event etc.)
Good copywriting skills
Being comfortable working with others
Being self-initiator
Speak and write English fluently
Hubspot and Sitecore knowledge is a plus
Having work experience with matrix organization is an advantage

What we offer

We offer a Scandinavian work culture built on trust, collaboration, and high standards, with a flexible approach to the way we work. While we support a hybrid model with the option to work from home, you should expect to work from the office three days a week, as we believe in the value of building strong relationships and networks through in-person collaboration. More information about our offer, benefits, and working conditions will be shared during the call.

Equal Opportunity Employer

VELUX is fully committed to the concept and practice of equal opportunity in all aspects of employment. To further our goal of equal employment opportunity for all employees and prospective employees, it is the policy of VELUX to recruit, hire, train, and promote persons in all job titles without regard to race, color, religion, sex, age, disability, protected veteran status, national origin, sexual orientation, or any other basis prohibited by applicable law. All employment decisions shall be consistent with the principle of equal employment opportunity and only job-related qualifications will be required.

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