Sales Development Representative (SDR)
Lovey · Birmingham · £25,000–£30,000 (stated in the posting)
Sales Development Representative (SDR)
Permanent | Full Time | Birmingham City Centre | Office Based
Salary: £25,000–£30,000 per annum
+ £400 guaranteed monthly commission + £600 quarterly performance bonus
+ Progression to Account Manager with 10% uncapped monthly commission
About Lovey
Join One of the UK's Fastest-Growing Finance Companies
Lovey (formerly Love Finance) is a fast-growing UK SME lender and broker, founded in 2016 by Jack Smith with a simple goal: to make business lending simple and fast. Since then, we've funded more than £500 million in loans for over 10,000 SMEs across the UK. We've been recognised by organisations including EY, Deloitte, The Sunday Times, Financial Times, UK Growth Index, FeBe and Sifted as one of the UK's fastest-growing companies.
By combining direct lending with brokerage services, Lovey provides businesses with fast, flexible and tailored funding solutions. With an industry-leading 5-star Trustpilot rating, customers can enquire in 60 seconds and, where appropriate, receive funding in as little as 4 hours.
Requirements
The SDR Opportunity
We're looking for ambitious, driven people who want to build a long-term career in sales and account management.
As a Sales Development Representative, you'll receive comprehensive training, ongoing coaching and hands-on support to help you develop your commercial skills and succeed in a fast-paced sales environment.
You don't need previous sales experience. We're much more interested in your attitude, ambition and willingness to learn.
For high performers, progression into an Account Manager role can happen within 6–12 months, with realistic earning potential of £80,000+.
What We're Looking For
We're looking for people who are motivated by achieving results and want to progress quickly.
You'll be a great fit if you're:
- Positive, energetic and self-motivated
- Resilient and able to bounce back from setbacks
- Ambitious, competitive and financially motivated
- Hungry to learn and develop
- Confident communicating with different types of people
- Focused on achieving personal and professional goals
- Excited by the opportunity to build a career in sales
No previous sales experience is required for entry-level applicants; we'll provide the training. What matters most is having the right mindset and the drive to succeed.
Your Responsibilities
Sales & Lead Generation
- Manage, quote and convert inbound business finance enquiries
- Make outbound calls to warm leads and prospects within our existing database
- Identify opportunities and develop relationships with potential customers
- Follow up consistently to maximise conversion opportunities
- Build a strong pipeline of new business
Business Development
- Contribute to targeted sales and business development campaigns
- Identify opportunities to grow our customer base
- Support networking and promotional activities to increase brand awareness
- Develop a strong understanding of our products and the wider SME finance market
Operational & Compliance
- Follow all operational, credit and compliance procedures
- Ensure customer information is handled accurately and professionally
- Apply fraud prevention and risk management processes consistently
- Maintain high standards throughout the customer journey
How You'll Be Measured
You'll have clear targets and KPIs, with a strong focus on:
- Revenue Growth: Achieving targeted fee income and lending volumes
- New Business: Maintaining consistent prospecting and lead generation activity
- Conversion: Turning opportunities into successful customers
- KPI Performance: Consistently meeting or exceeding agreed targets
- Cross-Selling: Identifying opportunities across our wider product range
- Team Performance: Contributing positively to the wider Sales team's success
Benefits
What We Offer
- £25,000–£30,000 basic salary
- £400 guaranteed monthly commission while you're an SDR
- £600 quarterly performance bonus based on targets
- Fast-track career progression into Account Management
- 10% uncapped monthly commission once promoted to Account Manager
- Realistic OTE of £80,000+ as you progress
- Comprehensive training and onboarding
- Ongoing coaching and development
- Clear progression opportunities for high performers
- Birmingham City Centre office
- A fast-paced, supportive and ambitious team environment
Ready to Start Your Sales Career?
If you're ambitious, commercially minded and looking for an opportunity where your effort directly impacts your earnings and career progression, Lovey could be the place for you. Join a growing finance business, learn from an experienced sales team and build a career with a clear path from SDR to Account Manager and beyond.
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