VP of Sales

Luminance · San Francisco · $200,000 (stated in the posting)

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We are seeking an experienced and commercially driven VP of Sales (US) to lead and scale our North American revenue engine. This is a pivotal leadership role responsible for building, developing, and executing a high-performance sales strategy, with a focus on enterprise growth.

You will inherit and expand a team of accomplished Commercial Directors and Account Executives, while also shaping the structure, processes, and culture required to deliver predictable, scalable revenue in line with IPO ambitions.

Key Responsibilities

Revenue Leadership & Strategy

• Own and deliver US revenue targets, including ARR growth, pipeline generation, and forecasting accuracy
• Define and execute the go-to-market strategy for the US region, aligned with global objectives
• Build a scalable, repeatable enterprise sales motion

Team Leadership & Scaling

• Recruit, develop, and retain a high-performing team of experienced Account Executives and sales leaders
• Instill a culture of accountability, performance, and continuous improvement
• Coach and mentor AEs to close complex, high-value enterprise deals

Sales Operations & Execution

• Implement best-in-class sales processes, methodologies, and tooling (e.g. MEDDICC, Salesforce discipline)
• Drive pipeline rigor, deal inspection, and forecast accuracy
• Partner with Sales Ops, Marketing, and RevOps to optimise conversion and efficiency

Cross-Functional Collaboration

• Work closely with Marketing to refine positioning and demand generation strategies
• Partner with Customer Success to ensure strong retention and expansion (NRR)
• Provide market feedback to Product and Leadership to inform roadmap and strategy

Executive Presence & Market Impact

• Represent the company with senior stakeholders, customers, and partners
• Contribute to board-level reporting and IPO readiness (predictability, metrics, narrative)
• Build the company’s brand and credibility in the US market

Requirements

Experience

• 10–15+ years in B2B SaaS sales, with significant time in leadership roles
• Proven track record of scaling US sales teams in high-growth environments ($10M → $50M+ ARR or similar)
• Experience selling complex enterprise SaaS deals (multi-stakeholder, long sales cycles)
• Strong background managing experienced, high-performing Account Executives

Leadership & Skills

• Demonstrated ability to build and scale teams while maintaining performance standards
• Deep understanding of sales methodologies and disciplined execution
• Data-driven approach to forecasting, pipeline management, and performance optimisation
• Strong executive communication and stakeholder management skills

Benefits

• Competitive salary and quarterly bonus structure.
• New York office location and opportunity for international business travel.
• 401k with 4% matching contribution: Invest in your future from the start.
• Health Insurance Benefit Scheme:
• Choice of PPO or HDHP plan available. 100% of individual premiums covered by Luminance for both plans, and 75% coverage of premiums for dependents.
• Enhanced maternity and paternity policies: To support working parents.
• Learning and development budget per employee to empower our team members to elevate their potential.
• Paid sabbatical opportunities.
• Enhanced maternity and paternity policies – to support working parents.
• Annual learning and development budget of $2750 per employee to empower our team members to elevate their potential.

Salary: $200k+ base salary per annum depending on experience + commission plan.

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