Product Marketing Specialist

Natech ∙ Financial Software · Maroúsi

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Natech Banking Solutions is a leading European fintech company with nearly 20 years of experience in developing advanced banking systems for major financial institutions. Headquartered in Ioannina, with offices in Athens, Switzerland, and Germany, Natech is at the forefront of digital banking innovation. Our comprehensive product suite includes core banking systems and digital engagement tools, enabling financial institutions to deliver exceptional service. In partnership with Piraeus Bank, we are also developing Snappi, Greece’s first digital-only bank. That’s where you come in. 

We are expanding into new territories and customer segments, and we are looking for a Product Marketer to strengthen how we position our products and bring them to market. This is a hands-on role for a marketer who can sit at the intersection of product, marketing, and sales, and turn technical capabilities into clear, compelling stories that resonate with financial institutions. 

As a Product Marketer, you will own product messaging and positioning across our portfolio, build the sales collateral and enablement materials that help our teams close deals, and support product launches from planning through to market execution. You will work closely with both the Product and Marketing teams, and partner with Sales to make sure our value proposition is consistent, credible, and easy to understand. 

This role has a direct influence on how the market perceives Natech and on the effectiveness of our go-to-market motion. The ideal candidate is a strong writer and communicator, curious about the product and the customer, and comfortable working across teams with different priorities. You understand B2B marketing dynamics and longer sales cycles, and you can translate research and product detail into messaging that supports demand generation and sales. 

This is a high-impact role with clear ownership and room to shape how Natech takes its products to market. If you enjoy connecting product, marketing, and sales, and you take pride in clear positioning and high-quality collateral, we’d like for you to apply. 

Responsibilities:

• Develop and own product messaging and positioning across Natech’s product portfolio, keeping it clear, differentiated, and consistent across channels 

• Partner with the Product team to understand the roadmap, new features, and capabilities, and translate them into customer-facing value propositions 

• Partner with the Marketing team to align product narratives with campaigns, content, and brand voice 

• Create and maintain sales collateral and enablement materials, including brochures, one-pagers, pitch decks, battlecards, and product briefs 

• Support product launches end to end, from go-to-market planning and messaging through to coordinated execution across teams 

• Equip the Sales team with the materials, talking points, and training they need to communicate product value with confidence 

• Conduct market, competitor, and customer research to inform positioning, differentiation, and messaging decisions 

• Contribute to demand generation by shaping the product story behind campaigns and content 

• Gather feedback from Sales and customers and feed insights back to the Product and Marketing teams 

• Ensure product messaging and materials follow Natech brand guidelines and stay consistent across every touchpoint

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field

• 3–5 years of experience in product marketing, product management, or a related marketing role
• Experience in B2B, SaaS, or tech environments is preferred; fintech or financial services is a plus
• Strong writing and communication skills, with the ability to turn technical detail into clear, customer-facing messaging
• Proven experience developing positioning, messaging, and sales collateral
• Comfortable partnering with product, sales, and marketing stakeholders and managing input from multiple teams
• Understanding of B2B marketing dynamics, buyer journeys, and longer sales cycles
• Research-oriented, with the ability to translate market and competitor insight into action
• Strong project management skills and the ability to manage multiple priorities and deadlines
• Fluency in English, written and spoken 

Benefits

At Natech, our employees enjoy benefits that enhance productivity and contribute to their professional development. Namely, we offer:

• Competitive compensation packages
• Meal allowance
• Private Health and Life insurance
• Private Pension Scheme
• Stock Option Plan
• Participation to the Company's annual bonus scheme
• Participation in impactful international projects
• Continuous opportunities for professional and personal development

We are proud to be an equal opportunity employer, committed to building a diverse and inclusive team where everyone feels valued, heard, and empowered to succeed—regardless of background, identity, or ability.

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