Marketing Director
OpenFn · Remote
Type: Full-time contractor (hours negotiable)
Location: Remote, based in Sub-Saharan Africa (Africa time zones)
Language Requirements: A second language, French or Spanish, is preferred
Travel: 10-15% expected travel time.
Reports to: Head of Growth
OpenFn is the Digital Public Good for public service automation & AI orchestration. Our platform automates data exchange and digital workflows so that governments and NGOs can deliver public services more efficiently, achieve interoperability across fragmented systems, and scale critical public services across government, health and humanitarian programs.
Our team, Open Function Group, the primary steward of this open-source platform, is a lean, fully-remote social enterprise, with a team of integration specialists, solution architects, and implementation consultants working across 15+ countries.
We are not making marginal improvements to already comfortable lives. We are building the infrastructure that allows governments to function, clinics to operate, and vulnerable populations to access services they depend on.
The role
We're hiring a Marketing Director to own and grow OpenFn's brand, both online and in-person amongst our target audience of Governments, Implementation Partners and Funders across the Digital Public Infrastructure and Digital Public Goods ecosystem.
OpenFn has a strong existing reputation across the ecosystem and this hire will be crucial in our next phase of growth. You will make changes to our brand positioning through website updates and marketing campaigns that will demonstrate clear return on investment for the role and its activities. You will help generate new leads for the rest of our growing Business Development unit and you will increase awareness about the incredible social impact and social services work that our team and product is already supporting.
You'll be based in Sub-Saharan Africa, but this is a global role. We have a strong footprint in Africa (French and English), as well as across LAC (Spanish). You will own the strategy and execution of marketing across those regions.
What you'll be doing
Own Brand and Positioning
- Own and maintain our OpenFn Website as our primary marketing asset: messaging, structure, content, and conversion paths. We'll give you all the LLM and agentic coding capability you need to get the job done, provided you can show return on investment. The website will be yours.
- Sharpen OpenFn's positioning for our three core audiences: governments, implementation partners, and funders across the DPI and DPG ecosystem
- Own and maintain our brand and style, including our /openfn-brand-guidelines Claude Skill, so that content generated across the team stays consistent and on-brand
- Ensure our language is credible with ministries and digital transformation units, and reflects that governments own their initiatives and OpenFn supports them
Generate demand and qualified leads
- Design and run marketing campaigns that generate qualified inbound leads for the Growth UInit, across Africa (French and English) and LAC (Spanish)
- Own the top of the funnel: SEO, AEO, content, email, events, and paid experiments if needed
- Work with the Head of Growth and Partner Program Director to make sure inbound is routed, tracked, and followed up
- Report on marketing performance against pipeline contribution, and be able to show clear return on the role's activities
Tell the impact story
- Turn our own work and partners' work into case studies, blog posts, talks, and campaign materials
- Build a repeatable content engine: a regular publishing cadence across the OpenFn blog, Community, LinkedIn and social channels
- Grow OpenFn's presence and following amongst the DPG and DPI community, including our open source community
Show up in the ecosystem
- Propose, plan, and run events (in-person or webinars), and represent OpenFn at ecosystem convenings, government digital transformation events, and DPG community moments (10-15% travel)
- Secure speaking slots, panels, and co-marketing opportunities with partners, funders, and DPG peers
- Build relationships with ecosystem media, newsletters, and movement shapers in the DPI space
Build the marketing function
- Define and own a clear Marketing Strategy for building and positioning the OpenFn Brand, so that our capabilities and offering are clearly communicated and understood
- Help design and own the marketing budget and make deliberate, evidence-based calls about where it goes, with clear evidence of return on investment
- Put in place the analytics, CRM hygiene, and reporting we need to know what's working
- Shape what this function looks like as it grows and make the clear case for additional resource based on clear return on investment
What you'll not do
- You won't run a large team. This is a hands-on, build-it-yourself role to begin with. There will be budget you can pitch for, but no direct reports on day one.
- You won't do internal comms or employer branding as a primary focus. You may occasionally help, but your mandate is external.
- You won't close deals. You'll generate and nurture demand; other parts of our Growth Team owns qualification, proposals, closing and ongoing management.
Requirements
- 8+ years of experience in marketing, with a track record of owning brand, positioning, and demand generation for a technology product or platform
- Demonstrable experience generating qualified leads and pipeline, and reporting on marketing's contribution to revenue
- Familiarity with digital public goods, digital public infrastructure, or open source software, and the communities around them
- Strong writing skills: you can produce clear, credible copy for senior government and funder audiences without a copywriter (including keeping LLMs in check so that our brand voice is always nice to read)
- Hands-on experience owning a website end to end, including CMS, SEO, AEO, analytics, and conversion
- Experience executing campaigns across multiple regions and languages
- Technical understanding of software tools, particularly those used in Software Automation, AI Agentic Management, system integration and workflow automation, sufficient to write credibly for technical and non-technical audiences alike
- Comfort operating with a small budget and making sharp prioritisation calls about where it goes
- Ability to work independently and as part of a small, fully-remote team across multiple time zones
- Fluent, professional-level communication skills in English and one other language (Spanish or French), with the ability to work effectively across a distributed, multicultural team
- Reliable access to a quiet, dedicated remote workspace with strong, stable internet connectivity sufficient for daily video calls and cloud-based collaboration
Preferred Qualifications
- Experience working within the social impact sector or with organizations across industries such as government digital transformation, health, humanitarian response, environmental protection
- Experience in a start-up or growing company, where you have helped successfully build out a Marketing function before
- Experience marketing to public sector buyers, and an understanding of how procurement and donor funding cycles shape demand
- Experience marketing complex digital transformation, business process transformation, or data integration work
- Working proficiency in both French and Spanish
- Experience building a marketing function from a standing start, rather than joining an established one
- You're a generalist!
Benefits
- Total pay and salary is commensurate with experience, per OpenFn's Equal Pay for Equal Work framework; the detailed pay scales and our approach to fair salaries are shared during the interview process.
- N.B.: Selling to NGO and government customers, we don't offer Silicon Valley pay scales, but high quality of life and fair, transparent, and competitive compensation is important to us.
- Flexible working schedule
- We're fully remote, with team meetups across Europe and Africa (our last three were in Kigali, Cape Town, and Dakar)
- Exposure to the hottest industry and technology trends and leading health, humanitarian, and government digital transformation interventions in the sector
- Opportunity for leadership and advancement; you will be a key contributor to our company's strategy and direction
- The opportunity to shape our strategy and impact millions of lives through our open source software in a small, mission-driven organization