Media Buyer - Financial & Investment Lead Generation
Pareto Publishing · Remote
Pareto Publishing is a fast-growing email-marketing company with an engaged subscriber base of 8 million+, helping financial and investment brands reach the right audience at scale. To power our lead-acquisition engine, we're looking for an experienced Media Buyer to drive email lead generation across the finance and investment space — sourcing high-quality investor leads and scaling campaigns across every paid channel! :)
This is a highly performance-oriented role with clear metrics tied to lead quality, volume, and acquisition cost — perfect for someone who lives and breathes the numbers.
Key Responsibilities 🔑
- Purchase and manage email lead-generation campaigns from publishers, newsletter operators, and lead providers.
- Identify, negotiate, and optimize direct media-buying opportunities across the finance and investment space.
- Build and scale campaigns across Google Ads, YouTube, Meta, LinkedIn, native platforms, and other paid channels — including retargeting to maximize conversions.
- Optimize relentlessly for CPL, CPA, lead quality, and ROI through audience, creative, and landing-page testing.
- Manage budgets, allocate spend by performance, and partner with sales and ops to keep lead quality on target.
Requirements 📋
- 3+ years in media buying, performance marketing, or lead generation.
- Proven lead-gen results in financial services, investing, fintech, insurance, or related verticals.
- Hands-on experience with Google Ads, Meta, and YouTube, plus building and optimizing retargeting campaigns.
- Solid grasp of conversion tracking, attribution, pixels, and analytics platforms.
- Analytical, data-driven mindset with strong negotiation and relationship-management skills.
- Experience purchasing leads or negotiating direct media buys with publishers and list owners strongly preferred.
- Existing relationships with finance, investment, or business newsletter publishers highly desirable.
- Knowledge of compliance and advertising regulations within financial services is a plus.
What to Expect 🚀
- Competitive base salary plus a performance-based bonus structure tied to results.
- The chance to work with significant advertising budgets and real room to scale.
- A high degree of ownership and autonomy over your channels.
- A fast-growing business operating right at the heart of the financial and investment sector.
- Career-growth opportunities as the acquisition function expands.
Our Recruitment Process 🔍
- First, you'll fill out a short Google Form so we can learn about your background and goals.
- If there's a match, you'll have a video call with someone from our HR team to discuss your experience in more detail.
- Next, you'll meet with one of our senior leaders and complete a brief DISC assessment to help us understand your working style.
- Finally, we'll sit down together to review the full offer, including compensation, benefits, and day-to-day working arrangements! :)