Founding Growth Manager
Ploy · New York City
Job Description — Growth Manager
About the role
Ploy is hiring its first Growth Manager to own everything that happens after a deal closes. You'll be the reason customers launch fast, see impact immediately, and become long-term Ploy advocates.
This is a high-ownership, cross-functional role at an early-stage startup. You'll be equal parts project manager, onboarding specialist, and marketing practitioner — someone who can sit across from a customer's growth team and immediately earn their trust.
What you’ll do
Your goal is to shorten the path to value for Ploy customers. To achieve this goal, you'll own account strategy, implementation, onboarding, training and support for Ploy customers.
Key responsibilities:
Lead customer onboarding end-to-end: kickoff, requirements, setup, launch, and handoff
Configure and validate the customer’s setup in Ploy:
Design system / brand system setup
Knowledge base setup (structure + initial content hygiene)
Core integrations setup and verification
Initial “ploybooks” configuration and scheduled ploys that match the customer’s goals
Provide Ploy customers with advice and best practices to get the most out of Ploy
Turn customer goals into an implementation plan with clear milestones and owners
Identify blockers early (data, access, content, approvals) and drive resolution
Build repeatable onboarding playbooks and continuously improve the process based on what breaks
Be the voice of the customer to Product/Engineering: patterns, gaps, and high-impact fixes
What success looks like
Customers launch on time with a working, correct setup (brand system, KB, integrations, initial ploys)
Customers reach “first value” quickly (they can point to a tangible outcome in the first week or two)
Fewer onboarding escalations and less founder/engineering involvement over time
Onboarding becomes more standardized, measurable, and repeatable
Who you are
A strong operator. You run a tight process, keep multiple stakeholders moving, and don't let things fall through the cracks.
Web-native. You have real web design experience — you understand design systems, brand guidelines, and how good web execution actually works. This isn't something you'll learn on the job; it's the foundation of your credibility with customers.
Technically comfortable. You're not an engineer, but you can troubleshoot integrations, navigate data issues, and figure out product workflows independently.
A great communicator. Crisp docs, clear status updates, confident customer calls. Customers feel like they're in good hands because they are.
High ownership. You don't wait for perfect instructions. You figure it out and ship.
Customer-obsessed: You care about outcomes and you proactively prevent surprises.
Background we're looking for
Required:
2–4 years of experience in a web design, digital marketing, or agency environment — you've built or overseen web properties and understand what makes them work
Strong marketing fundamentals: web design, SEO, CRO, performance marketing/ads, and related growth channels
Demonstrated ability to manage client relationships and complex, multi-stakeholder projects
Nice to have:
Experience in customer success, onboarding, implementations, or solutions engineering in B2B SaaS
Familiarity with design systems, branding workflows, and/or knowledge base tooling
Experience at an early-stage startup with fast iteration loops
Working style
This is a cross-functional role. You'll work closely with Sales (warm handoff), Product and Engineering (customer feedback loop), and customers directly — both on calls and heads-down inside the product configuring real setups.