Lifecycle Marketing Lead
Possible Finance · United States · $162,000–$195,000 (stated in the posting)
About Possible
We’re on a mission to end the debt cycle—and help our customers and their communities unlock economic mobility for generations to come. Join the team that’s making our goal a reality.
As a Public Benefit Corporation, our mission and responsibility are to help communities unlock economic mobility—with affordable credit products designed to improve financial health.
Since our founding, we’ve delivered over $1 billion in funding to more than 1 million customers and saved them over $500 million. At Possible, we’re building a new kind of consumer finance company, one that helps people stay out of debt rather than profit from keeping them in it.
Team Introduction
Lifecycle is the growth engine that turns interest into new customers. Every push, email, and in-app moment turns new sign-ups into active, engaged customers. We're the connective tissue between Product, Marketing and Customer Support, turning user insight into growth programs that move real acquisition metrics and, more importantly, real lives.
Lifecycle is how we win new customers at scale and grow them across products. That means more segments to reach, more experiments to run and a growing opportunity to leverage AI and automation. You'll help us decide what that growth engine looks like and build it.
The Role & Responsibilities
This is a high-execution, high-impact IC role: you’ll define the Lifecycle vision for new user growth, develop campaign roadmaps, build foundational systems (segmentation, experimentation, measurement), and execute high-quality programs across multiple Lifecycle channels (Email, in-app message, push, SMS) end to end. Specifically:
What you will own:
Own growth lifecycle programs end to end, from strategy and execution to reporting and optimization. Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements, with the objective to turn prospects and new sign-ups into active customers across multiple product lines.
Partner with Data Science, User Acquisition, and Product Marketing on personalization and segmentation, and turn user insights into a growth strategy that maps to the customer journey.
Drive strategic direction for copy and creative execution, partnering with the in-house Creative team to ensure all customer-facing communications perform well and align with product strategy, positioning, and business objectives.
Build and scale a comprehensive testing framework to continuously experiment with ideas and push the boundaries of what the team can do. Stand up experiments with clear hypotheses, own the playbook, and turn what works into repeatable acquisition programs.
Collaborate with Creative, Product, Engineering, and the wider Marketing team to deliver high-quality customer experiences across channels.
Leverage AI and automation to scale programs and maximize the efficiency of the larger team’s output.
Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.
Requirements:
8+ years of hands-on CRM, Lifecycle and/or Retention Marketing experience from ideation through execution and reporting.
Deep multi-channel experience across email, push, in-app messaging, and SMS, with an app and/or subscription app business background.
Must have deep experience with Braze specifically, as well as some experience using Segment or a comparable CDP.
Deep B2C lifecycle marketing expertise: customer journey design, segmentation, personalization and behavioral marketing.
Strong track record of driving new-customer acquisition via user growth and demand-gen programs end to end.
Experienced with running growth experiments (can be on your own or in close partnership with Product). Strong A/B testing knowledge and execution: hypothesis design, audience segmentation, holdout structure and result interpretation.
Expertise building and troubleshooting emails hands-on with HTML, CSS, Liquid templating and dynamic content development.
Proven partnership with data science on segmentation, and a habit of grounding strategy in user insight and competitive intelligence. You are comfortable pulling, reading, and acting on the numbers yourself, or know where to look for them.
Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
Experienced with leveraging AI and technology to automate programs and maximize efficiency.
Nice to have:
Fintech background is a plus but not required, especially if you come from a strong subscription/membership and app marketing background.
Data analytics experience and skills, e.g. SQL.
Significant experience using a CDP.
Experience managing, coaching, or mentoring junior team members
How we work
This role is built for someone ownership-driven who operates with high autonomy. You move nimbly when priorities shift and new information lands, and bring high agency with low ego. You collaborate generously, stay humble and keep a great sense of humor when things get intense.
Note: we don't require a specific degree. We care about demonstrated capability and outcomes.
What we offer
The compensation range for this role is $162,000 to $195,000. We also offer significant stock options, full benefits, a bonus plan, commuter benefits, and a very desirable office with free drink and food options.
With the backing of our venture investors— Union Square Ventures, Canvas Ventures, Euclidean Capital, and Unlock Venture Partners — a dedicated following of hundreds of thousands of customers, and an extraordinary team, we are unwavering in our fight for financial fairness. As one of only a few FinTech Public Benefit Corporations, we’ve baked our dual dedication to building a profitable and socially impactful company into our charter; we only succeed when our customers do too. Give us a shout if you’d like to help us ship financial products that protect consumers from predatory lending practices and promote economic health.
Possible Finance is dedicated to financial fairness and community empowerment. We welcome diverse perspectives and experiences to help us achieve our mission of unlocking economic mobility for generations to come.
Learn more about us as a Public Benefit Company.