Partnerships Lead
Reacher · Remote
Partnerships Lead
Location: Remote (US preferred)
Employment Type: Full-time
About the Role
We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).
This role reports directly to the co-founder running GTM and works closely with the CEO.
Key Responsibilities
TikTok Ecosystem Partnerships
Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams
Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams
Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM
Strategic Account Management
Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor
Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership
Agency & TSP Partnerships
Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
Run a referral motion that turns agency partners into a consistent source of net new brand pipeline
Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps
Activate dormant agency relationships and identify new TSPs to onboard
Cross-Functional Leadership
Partner with Sales on enterprise pipeline and deal strategy
Partner with Reacher Plus delivery on strategic account health and executive relationships
Partner with Product on platform-level requests from TikTok and top accounts
Report partnership pipeline, account health, and ecosystem signals to the founders weekly
Ideal Candidate Profile
Required
3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform
Track record managing 20+ strategic accounts simultaneously with executive-level relationships
Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships
Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting
Comfortable in a fast-moving startup environment with no existing playbook
Strong execution capability (not strategy-only)
Preferred
Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)
Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space
Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)
Working knowledge of the creator economy, affiliate marketing, or social commerce business models
This Role Is Not For You If
You expect to inherit a playbook — there isn't one yet, and building it is part of the job
You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes
You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon