Growth Marketing & Community Lead
Sandbar · New York City
About Sandbar
Sandbar is an interface company in New York City. We aim to expand human thinking. Our team has built software, ML, hardware, and consumer products across Meta, CTRL-labs, Apple, Peloton, and Equinox.
Our first product is Stream, is private voice ring that extends your thinking. Stream has been featured in WSJ, Bloomberg, Wired, and Time's Best Inventions of the Year.
Join us in creating technology that extends human thinking.
About the Role
We're looking for someone to own the engine of our marketing—from nurturing our early community to building systems that turn engagement into insights. You'll be the connective tissue between our customers and our product, ensuring every touchpoint deepens the relationship and surfaces learnings.
This isn't a traditional community manager role. It's part CRM strategist, part community builder, part insights synthesizer. You'll build the infrastructure that makes word-of-mouth happen and turns our most engaged customers into advocates.
Responsibilities
Nurture, Audience & CRM
Own email nurture and lifecycle journeys, designing sequences that guide people from waitlist → pre-order → engaged advocate
Build and grow owned audiences through content, partnering with brand leads to distribute stories and product thinking across email, site and LinkedIn
Track audience engagement and intent signals, using CRM and content performance to identify high-value moments, engaged followers, and potential advocates
Build CRM workflows that track customer journeys and surface high-intent moments
Community & Engagement
Stand up and manage our community infrastructure
Own social media engagement
Develop programs that give early customers meaningful ways to participate (beta testing, feedback sessions, referrals)
Manage social scheduling and posting in coordination with content strategy
Insights, Analytics & Feedback Loop
Synthesize community feedback, comments, and engagement patterns into actionable insights
Build and maintain marketing analytics dashboards; report on channel performance, engagement metrics, and conversion trends
Monitor the competitive and cultural landscape
Surface trends, sentiment shifts, and feature requests to product and leadership
Identify customer stories, angles, and use cases that inform marketing and content
Qualifications
3-5 years experience in community, lifecycle marketing, or CRM roles at high-growth technology companies
Hands-on experience building community and nurture systems through platforms like Discord, social comment sections, platforms like LinkedIn, email/CRM tools, and analytics platforms
Systems executor mindset: you build repeatable processes that create operational velocity
Insights-aware: you notice patterns in engagement, comments, and cultural shifts, and know how to act on them
Strong collaborative skills: This role will work closely with brand/strategy leadership and content production partners
Strong writing skills: you can represent the brand in customer-facing communications
Comfortable with ambiguity and moving fast at an early-stage company
Experience building from the ground up—you've started systems, not just maintained them
Experience at a hardware company or technology start up is preferred, experience with consumer brands is a plus
Background in user research or product feedback synthesis is a plus
FTE Benefits
Health, vision, and dental benefits
Company-sponsored 401(k)
Unlimited PTO and sick time
Early stage equity