Performance & Growth Lead Expert
Sfakianakis Group · Athens
At Sfakianakis Group, a leader in the automotive industry, we are looking for a highly skilled and creative Performance & Growth Lead Expert to strengthen our market presence and contribute to our continued growth.
The ideal candidate will have a proven track record in designing and executing successful digital marketing strategies that deliver measurable business results.
Key Responsibilities:
- Designs the overall performance strategy (paid media, lead generation, SEO)
- Monitors and evaluates key performance indicators (KPIs), analyzes data and delivers actionable insights to support decision-making
- Manages budget allocation across channels and business units
- Leads and evaluates external partners (performance agencies, SEO, web development)
- Analyzes performance data and identifies optimization opportunities for continuous improvement
- Develops reports and presents results to key stakeholders
- Collaborates with business unit marketing teams to ensure alignment with commercial objectives
- Contributes to improving lead quality and lead management processes
- Participates in the design and optimization of websites and digital channels, with a focus on conversion
- Defines UX, funnels and lead generation requirements for new and existing digital assets
- Monitors website performance and recommends data-driven improvements
Requirements:
- BSc in Marketing, Business Administration, or a related field (MSc degree preferred)
- 5+ years of experience in performance or digital marketing, preferably within a multi-brand or complex organizational environment
- Strong understanding of paid media channels (e.g., Google, Meta) and lead generation strategies
- Proven experience managing and guiding external partners and agencies
- Hands-on experience in KPI tracking and reporting tools
- Familiarity with AI tools and applications in marketing, with a keen interest in leveraging them to improve performance
Core Strengths:
- Outstanding interpersonal skills with the ability to collaborate across teams and influence at all levels of the organization
- Strong analytical skills with experience using data-driven insights to guide strategy
- Creativity and the ability to develop innovative marketing initiatives
What We Offer:
💵 Competitive salary and benefits package
💎 Dynamic and modern work environment
🌱 Continuous training and development opportunities
📈 Career growth and advancement prospects
🖥️ Company mobile phone and laptop
🛡️ Health and life insurance program