VP, Product
Second Nature · Remote
We live in a world where everything has become convenient. Now you can get a ride anywhere, buy anything, answer any question with just a couple clicks on your phone. Convenience isn’t a luxury, it’s an expectation.
So why not renting? It’s still a chore to get utilities set up, buy renters insurance, get air filters changed, handle pest control, and more.
That’s why we’ve built the world’s first Resident Experience Platform that makes resident onboarding, resident services, and ancillary revenue effortless for property managers.
We’re passionate about turning friction into triple win experiences for residents, property managers, and investors. That way renting can be easy and rewarding for everyone.
And now you can join us. Apply today to join 300+ passionate, creative people who strive to make a difference each day so residents, property managers, and investors all win – creating the ultimate Triple Win.
Role Snapshot
Second Nature is seeking a senior product executive to lead Product Management as a portfolio of businesses. This is the most senior product management role at the company, reporting to the Chief Product & Technology Officer with regular, direct exposure to the CEO/Founder and executive team given the strategic weight of the portfolio.
This role leads a team of Group Product Managers, each accountable for a product line as a business. Working with that group as general managers of their product lines to drive business outcomes is central to the job.
Why This Role Exists
Second Nature is converting strong bookings growth into long-term enterprise value by expanding the Resident Benefits Package category. This leader owns whether expansion happens, through a Product Management organization accountable for unit economics, revenue, and retention. The scoreboard:
Attach rates across the core portfolio, with the mechanisms understood well enough to repeat as product lines expand
The share of new revenue carried by newer product lines, broadening the portfolio beyond its current base
Retention and new logo acquisition, with clear attribution to the work that drove them
Unit economics across the portfolio, improved without trading away growth
A roadmap that is a rationalized allocation of investment against business outcomes, resourced to execute and delivered against
This is a business leadership role first, expressed through outstanding product management. The right person is as fluent discussing customer lifetime value, unit economics, and market opportunity as they are discussing a roadmap or a discovery plan.
They read a business review the way an operator does - what is working, what is not, and what needs to change - and translate that read into clear direction for the leaders and teams who report to them. This leader treats product excellence as something measured by customer experience as well as business outcomes and holds the same standard across the portfolio.
The First 100 Days
Discovery is funded as protected capacity, and prioritization is running on demand-side customer data
Investment is focused on what customer evidence supports, and the organization understands the reasoning
Group Product Managers are accountable for enrollment, revenue, and retention targets within their Product Domains
The attach rate growth mechanism is defined for the core lines and being tested
How This Leader Operates
Commercial Curiosity: Asks what moves revenue and what customers will pay for before asking what to build
Disciplined Prioritization: Allocates investment against a stated methodology, and can explain what was displaced, what it cost, and why, whenever priorities change
Talent Multiplier: Raises the bar on product talent and develops product managers into general managers of their lines
Bias to Action Under Ambiguity: Moves decisions forward with imperfect information, and is energized rather than destabilized by speed and ambiguity
Evidence Over Conviction: Changes direction when customer evidence contradicts the plan, including when the plan was theirs
Cross-Functional Authority: Aligns GTM, Finance, Operations, and Engineering behind portfolio priorities using business logic those functions recognize, and carries Product Management's point of view on company-level questions that extend beyond its control
Extreme Ownership: Owns the outcome, not the handoff - stays accountable when the result depends on work outside their control
Cross-Functional Partnerships
This role's success depends on four partnerships, each with a clear division of ownership:
Engineering: Peer partnership on capacity, feasibility, and delivery. Product sets business outcomes and priorities; Engineering owns technical execution
Finance and RevOps: Unit economics, line-level attribution, pricing, and portfolio margin
Go-To-Market: Positioning, distribution strategy, new logo acquisition, and attach-rate mechanisms
Customer Success and Operations: Retention drivers, post-sale experience, and the service constraints that shape adoption
Experience & Qualifications
• Has run multiple product lines simultaneously as distinct businesses, each with its own revenue, margin, and growth accountability, and has done so through a period of rapid growth rather than in a steady-state portfolio
• Has led a product organization of 20+ including a layer of product leaders, and has developed product managers into general managers rather than only hiring the capability in fully formed
• Has personally carried revenue and margin accountability for a product line, not delivery accountability alone
• Has operated inside a founder-led organization through a period of rapid growth and fast-changing direction
• Has partnered directly with GTM and Finance leadership on pricing, packaging, and commercial strategy
We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.
Remote Work Statement
This is a remote-first, work-from-home position with required bi-annual in-person company meetings in January and July (business travel covered by Second Nature). You must be available during scheduled working hours, with a distraction-free work environment and reliable high-speed internet.
Why Second Nature?
🩺 Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan
📍 Location: Work Remotely from anywhere in the US
📆 Flexibility: Open PTO and sick days
🤩 Culture: Diverse, inclusive, supportive, and growth-focused
🚀 Growth: Be part of a fast-growing team building a new category and making a real difference
💻 The Product: Award-winning, customer-loved platform that truly delivers on our mission
Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.