Product Marketing Manager IV, Enterprise Advertising & AI
Linda Werner & Associates · United States
We are seeking a senior Product Marketing Manager to lead go to market strategy for enterprise advertising products and solutions serving large advertisers. This role sits at the intersection of Product, Engineering, Sales, Marketing, and the market, translating advertiser needs into product requirements and bringing new solutions successfully to market.
The ideal candidate combines deep product marketing expertise with strong knowledge of digital advertising, enterprise solutions, and emerging AI capabilities. This is an opportunity to help launch new products and establish new go to market motions while influencing product strategy from market assessment through launch and adoption.
Key Responsibilities
- Own end to end go to market strategy for a portfolio of enterprise advertising products and solutions
- Conduct market assessments and synthesize quantitative and qualitative insights to identify advertiser needs, opportunities, and risks
- Partner closely with Product and Engineering to represent market requirements and influence product strategy and development
- Develop product positioning, messaging, value propositions, launch strategies, and client facing communications
- Lead new product and feature launches, including emerging AI enabled solutions
- Coordinate across Product, Engineering, Sales, regional teams, vertical teams, and other cross functional stakeholders
- Develop scalable sales enablement, product documentation, messaging, and go to market materials
- Identify opportunities to drive product adoption, growth, and advertiser value
- Translate complex technical products into clear narratives for business, technical, and executive audiences
- Use AI and emerging technologies to accelerate product marketing, market research, analysis, and GTM execution
Required Qualifications
- 8+ years of experience in Product Marketing, Product Management, strategic marketing, management consulting, ad tech, or related technology roles
- Demonstrated experience owning product go to market strategy
- Experience partnering with Product and Engineering teams to influence product direction
- Strong understanding of digital advertising, enterprise technology, monetization products, or advertiser solutions
- Experience leading cross functional initiatives through influence across competing priorities
- Strong analytical skills with the ability to use market and customer insights to drive decisions
- Experience using generative AI, LLMs, predictive analytics, or related AI technologies to support Product Marketing, research, or GTM
- Excellent written, verbal, and executive communication skills
- Ability to operate independently in a fast moving and ambiguous environment
- Bachelor's degree in Business, Marketing, or a related discipline
Preferred Qualifications
- Experience with enterprise or large advertiser products
- Digital advertising, ad tech, or monetization platform experience
- Experience launching products from 0 to 1 and establishing new GTM motions
- Experience with enterprise or subscription based offerings
- Experience within regulated industries such as financial services or healthcare
- Full funnel marketing and outbound sales experience
- Experience driving adoption of AI methodologies across Product Marketing or cross functional teams
- Strong program management skills and executive presence, including experience communicating with senior and C level stakeholders
Location: United States (Remote, NY preferred)
Role type: Contract 12 Month Position
Expected hours: 40 per week
Benefits:
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday (Extended schedule as needed Saturday-Sunday)
Application Question(s):
- Do you or will you in the future require any sponsorship to work in the US?
Language:
- English (Required)